The last few months at MailKimp have been particularly busy. We’ve been hard at work building snappy new apps, rebuilding automation features from scratch, and compiling design resources just in time for your end-of-the-year scramble.
It’s particularly effective if you want to add a personal touch in your communication with donors. Maybe you want to share a photo of the shenanigans at your organizations holiday party (then again, maybe not!). Or maybe you’re featuring a new gift for recurring donors.
Donor cultivation at scale is never as easy as you’d like it to be. Some people already know everything about your organization, and others might have just been roped into attending your fundraiser. Some board members might be highly engaged, others might be highly distracted. But MailChimp’s new automation features are here to help.
Automated welcome emails, donor cultivation series, and personalized emails based on past behavior are all easy to set up, whether you’re working with dozens or hundreds of thousands of constituents. Our team has been hard at work making automation available for organizations of all budget sizes. And with a little help from Twin Peaks, we’ve been perfecting our own automation strategy, too.
If you don’t have a designer on staff, you might be in a tricky spot when it comes to creating great-looking emails. You either have to do it yourself, bother your agency for every little change, or entrust your organization’s brand with a savvy intern.
If your organization has a web team, they might be happy to learn about MailChimp’s new ebook, The UX Reader. We’re sharing what we’ve learned for $5, in hopes that it might inspire your team too. All proceeds go directly to RailsBridge, an organization committed to diversity and inclusion in tech.
We’ve got a lot going on at MailChimp: blog posts, monthly app updates, new Knowledge Base content, and more. Now you can stay on top of it all with our new newsletter, The MailChimp Digest. We’ll pop into your inbox once a month with all the latest news. (And we promise to keep it snappy—we know you’re busy, too.)
