For our final newsletter of 2014, we’ve rounded up a bunch of tips and resources we bet you’ll find useful in the new year. We’re also sharing some of our favorite recent projects we think you and your clients will find interesting and useful. Want to share your knowledge with other MailChimp users? Consider applying to be an Expert. Read on to learn more.
Holiday tips, automated
Each holiday season, we get a lot of questions from users as they get their email marketing plans in order. So this year, we put together a few holiday tips—and put our automation features to work while we were at it.
We gave subscribers the option of viewing all 10 tips at once or receiving the tips at their own pace. Our launch email invited users to learn more about how they could get ready for the oncoming holiday season. We let them know they'd receive their first tip after clicking a link, which directed them to a blog post with more information.
To send the tips, we created 10 automated emails, each including one tip and a link that triggered the next. If you’d like to see the series in action, sign up below.
With the end of the year just a couple calendar flips away, we asked 1,067 MailChimp users how they planned to use email in their holiday marketing. Here's what we learned.
Vextras gets cooking with automation
Vextras, an e-commerce software development agency, has created integrations between MailChimp and Mandrill products and several e-commerce platforms. One of their recent blog posts demonstrates how to set up a few helpful automation recipes in MailChimp. If you’ve got e-commerce clients, you won’t want to miss this.
Our UX team found out first hand how online retailers use MailChimp by creating and selling their UX Reader ebook. Learn more about the project or purchase a copy (all proceeds go to a nonprofit called RailsBridge) on our blog.
Our data science team recently explored the relationship between mobile use and email engagement. They found that, while mobile does hurt engagement, there’s plenty you can do to make it better. To learn more, read our full report. And check out the great infographics Litmus created with our results.
Our Experts Directory has grown a lot this year, and our users love having a broader collection of top agencies and freelancers to choose from. But if it feels like something’s missing. Maybe it’s…you? If you or your team can help MailChimp users kick their email marketing up a notch, apply today.
If you have any questions or feedback about this newsletter, want to hear more about a specific topic, or just want to say hi, just reply—we'd love to hear from you.
