The holidays are here! And with them comes more work than can fit into the hours of your day, including all those extra holiday emails. The theme for this month is automation, and how you can make it work for you. Plus, we have some resources to keep you informed and inspired in these last few weeks of the season.
LoveKnitting puts automation to work
London-based LoveKnitting has customers across the globe, all at different stages of the buying process and using different currencies. Creating new campaigns that take all of that info into account for each subscriber takes a lot of time, but their team has found a solution in MailChimp’s automation tools.
When new users sign up for MailChimp, they're also given the option to sign up for our Getting Started series. For a long time, we served all our subscribers in the same way. So when we launched our new automation features, it was time to make some changes. Brad took a long, hard look at how we approach segmenting, timing, and content in the series. As a result, our click rates improved by 17%.
Big Data was a big theme in 2014. Harvard Business Review makes the case for marketing professionals focusing on what they do best and not trying to become data scientists just because it's trendy.
Last month, the Google Analytics team officially launched Enhanced Ecommerce, which give you more insight into how your customers shop around and purchase on your site. So now’s a great time to integrate your Analytics and MailChimp accounts.
While we’d all love for shoppers to be able to purchase gifts until the very last second, UPS and FedEx want retailers to think ahead to avoid a repeat of last year’s last-minute shipping fiascos.
New year, fresh design
If you’re looking to refresh your email look in 2015, we can help. Our recently updated inspiration board has more than 450 examples of beautiful MailChimp campaigns. Check out our Email Design Guide, too, where you’ll find tips and advice on a range of topics to help you convey your message in style.
Chances are, you’ve heard it’s probably a good idea to use more data in your marketing. But what does that mean, and what do data-driven emails look like? Well, take a peep at Canadian eyewear retailer BonLook. They combine purchase behavior, engagement, and customer preferences when targeting their campaigns, and they’re reaping the benefits.
