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 Best [PR]actices
We love when traditional brands create new and unexpected ways to connect with their fans on social media, NPR being a prime example. Taco Bell, Jimmy Fallon and MTV may be frontrunners when it comes to brands leading the way on Snapchat, but did you know NPR was also one of the platform’s earliest adopters? Since last October, NPR has used Snapchat to share one fact each day from its newsroom in the form of 12-second videos (Who knew the “children” you hear on most sing-along albums are really just adults with high-pitched voices?! Mind. Blown.). Since half of its audience currently falls between ages 35-54, adding Snapchat to its social media mix is a clever way for NPR to engage a new, younger audience. Plus, using the platform for educational purposes, instead of the sneak peeks and funny photos/videos that many other brands prefer, stays true to NPR’s overall mission to “start conversations, enrich lives and enliven minds.” Smart, right? Now, go learn something.
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