Case Studies from Mega Brands Offer Entrepreneurial Lessons
Ben & Jerry's ice cream is a summertime staple, but its co-founders didn't always plan to disrupt dessert. Their first idea? Going into the bagel business. In an interview this week with Boston Public Radio, Harvard Business School Professor Nancy Koehn talks about the entrepreneurial lessons in the case studies of three mega brands. Her big themes: the value of experimentation, understanding your market and growing at the right pace. Concocting the next iconic flavor is a little different from building the next patient engagement app or health-tracking device, but Koehn offers up some great nuggets for entrepreneurs and innovators in any industry. Take a look!
|
We’re on a mission to bring digital health to the forefront at SXSW next year, but we need your help! StartUp Health has two panels in the running for the March 2015 festival -- one on the power of big data in healthcare and the other on bringing health innovation to underserved communities -- and your support is crucial in getting them on stage. Learn more and be sure to vote by September 6!
Join top payors, providers and innovators as they discuss how to build patient connections and improve care delivery at 
