Stradella Reeds attracted over 50,000 hits on YouTube and grew revenues from their part-time business from $5,000 to $50,000 annually over the course of just a few years by implementing some key strategies:

A few highlights:

• Work ahead. Since this was a part-time effort, time management was of the essence. We determined a formula for content creation that allowed for administrative work to be delegated.
• High Quality, "Evergreen" Content. We spent a lot of time thinking about Stradella's target audience and developed content we thought would be highly useful.
• Channel Choice. Most clients I work with rely heavily on Facebook and/or Twitter; Google+ and YouTube were the channels of choice for Stradella. We go into further detail about the reasons on the podcast, listen if you'd like to learn why.
• Natural. Larry was a natural in front of the camera and video lent itself well to the educational nature of the content he created.

Need marketing support to help launch a new project?

I'd love to help! I'm available to work with clients one-on-one to help you devise a strategy that works for you. Email me for more details.