Best [PR]actices

What’s the first thing that pops into your head when you hear the term content marketing? If your clients are anything like ours, I’m guessing blog posts, case studies, infographics and e-books (things that anyone with a smartphone and a few minutes to spare can consume) are at the top of your list. But, what about essays and stories? No one has time to read those anymore, right? Wrong. Priceonomics, a two-year old data-crawling startup, takes a different approach to their strategy. Rather than publishing short, “snackable” content like many brands, almost every post on Priceonomics’ blog is upwards of 1,000 words and packed with data and insights collected through their platform. Clearly, it’s working: According to Digiday, each post averages 100,000 pageviews and Priceonomics’ blog traffic has increased tenfold over last year (even more impressive considering Priceonomics has just two writers on staff). Lesson learned? Content marketing comes in many forms, but the key to success is finding the one that works for your audience. Whether that’s an essay or an infographic, the most important aspect is that people actually want to read and share it. 

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