brand-as-business brief from Denise Lee Yohn.
09/02/14

09/02/14

Do you do what great brands do?  This brand-as-business brief features a 10-question brand assessment that will show you if you are building your brand with an integrated, robust, and sustainable approach.  If you find this helpful or have questions/comments, please let me know!

brand assessment

Take the 10-question brand assessment to find out if you’re building your brand the way great brands do.

The assessment investigates the way your brand is viewed, used, developed, and managed inside your organization.  It will indicate if and how you are practicing the “brand-as-business” management approach, making your brand the central organizing and operating idea of your business.

take the assessment
learn more about the assessment 

Retail Under Pressure

The retail industry is in a slump.  July was the fourth consecutive month that retail sales growth slowed and a number of key retailers have cut their full year outlooks.  I’ve recently shared a few points of view on the sector:

1.  CNBC Closing Bell interview:  Retail CEO Shuffle 



2.  Forbes article:  Target and Walmart Should Seduce Customers Back Into Their Stores
 
3. Bloomberg Radio interview:  Will New “Dress Normal” Campaign from Gap Help the Struggling Brand?  

 

About Denise

denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.  For more information, visit www.deniseleeyohn.com
denise lee yohn, inc.
917-446-9325 | @deniseleeyohn
mail@deniseleeyohn.com | www.deniseleeyohn.com