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The September Tower Update Video is live!
Click here to enjoy the newest episode in which a friend of mine responds to the Ice Water Challenge, and we discuss a short story about the Aberlour Distillery in Strathspey, Scotland.
October is going to be a busy month!
There are events or classes every week in October, and a few of them still have rooms available on Campus!
Thinking In Business is only two weeks away, and it's taught by the Brothers Huffman (Mark and Gene). Not only are they fine and intelligent men with a talent for communicating the complicated clearly, but they are also lovers of fine whisky. Enough said.
The Reunion is October 9-11, and you can attend all three days for $100. We'll have a total of 10 featured speakers across those three days and live music in the evenings. The music for each evening has been decided, and it's going to be a grand three days!
The Branding Highway is our first class taught by the famous Gair Maxwell, and he will be joined by the equally infamous Ray Seggern. Spend two days with a former Canadian hockey announcer, and a rock 'n roll Texas radio host to learn about creating a movement around your brand. We still have rooms on campus for this one as well!
Come join us for a good fall month of Academy crazy, and we will see if we can get the heat on the Texas thermostat turned down a bit for you.
VC Daniel Whittington
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Rapid Distraction Storytelling
Jeff Sexton talks about the use of Rapid Distraction when telling your company story. Including references to Stanley Kubric, Acura, Dodge, and Cirque du Soleil. It's a great article that reminds me of how Jeff teaches when he's at the Academy.
Estimated time to read: 3 minutes, 37 seconds.
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Story of the Scullery Maid
This is a guest post by Mark Kinsley on a blog by Mark Quinn. They're both Academy Alum, and a pleasure to know. Mark retells a story that is regularly told by Roy Williams during the Magical Worlds Class at the Academy, and then adds a few personal thoughts to it.
It's well done, and it won't hurt you to then roam around on Mark Quinn's site where there is a lot more content of that quality.
Estimated time to read: 3 minutes and 20 seconds
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Excellence in Selling
I normally shy from sales videos like a kid from vegetables, but Wes Schaeffer actually talks about the only kind of selling that doesn't make me want to punch someone.
This gets talked about during Academy classes, but Wes talks about sales as a part of relationship building instead of the typical "always be closing" process that views customers as conquests.
It's a three part video, and it's long, but it's worth it.
Estimated time to watch: 19 minutes, 43 seconds.
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Inside the VC's Office
I've really enjoyed curating this newsletter, and I want to make sure we're drawing attention to a wider group of Alumni. If you've got something you've written, videoed, or recorded, please email it to me! I'd love to include it in an upcoming list!
Remember that it has to be published on your own before I can post it. I'm only going to link to it, so it has to be posted somewhere prior to you sending it to me.
email me at "daniel@wizardacademy.org"
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New Mechanism That May Underlie Addictive and Anxiety Disorders
I was grateful to meet Sanjay Sabnani at the recently held Buyer Legends Workshop taught by the Brothers Eisenberg. He's a lovely human being, and I began reading some of his posts after meeting him only to discover that he's also brilliant.
This is a thick read, but it's also fascinating.
This one is on Quora, so you may need to sign up for a free account to read it.
Estimated time to read: 4 minutes, 15 seconds
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Please share if you've found this valuable, enjoyable, or even mildly diverting.
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