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There's more to German beer than Oktoberfest!
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German Beer
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Prost!!

Oktoberfest - the festival

The first Oktoberfest took place on the 12 October 1810, to celebrate the marriage of Prince Ludwig of Bavaria and Princess Therese of Sachsen-Hildburghausen.

All citizens of Munich were invited to a meadow (Wies’n) situated in front of the city tower, subsequently renamed the Theresienwiese in honor of the bride. In the early years of the fair, horse races were held, then as the event grew, included agricultural conventions, which still take place every third year.

In 1896, businessmen working with the breweries in Munich built the first giant beer tents at Oktoberfest, and drinking has been the primary focus since.

Each of the major breweries presides over its own large tent filled with traditional musicians leading the crowd in well-known drinking chants, incredibly strong barmaids hoisting ten or more huge Maß (1-liter glass beer mugs that are heavy even when empty!), and a spate of drunken people all trying to get into the bathroom at once.

In 2003, Oktoberfest hosted 6.4 million visitors who drank 6.1 million liters of beer and ate the equivalent of 91 cows, 383,000 sausages and 630,000 chickens.

Oktoberfest Biers

Oktoberfest beers are alternately known as Marzen beers because they were traditionally brewed in March (Marzen) and lagered over the summer for consumption at the autumn Oktoberfest. The Oktoberfest celebration itself dates to 1812, but the 1872 introduction of Sedlmyar's beer marked the first time that an original beer recipe was brewed specifically for the event.

This beer style showcases a rich malt flavor that is balanced by a crisp, clean hop presence. The Oktoberfest style is truly a showcase for malt flavours, in a lager type beer.
 

Hacker Pschorr Oktoberfest Marzen

Whether in bottles or as an Oktoberfest Mas – the Hacker-Pschorr Oktoberfest Märzen returns only around Oktoberfest time.  Its clear amber color, malty aroma, rounded taste and fine bitterness make your own four walls into an instant Oktoberfest marquee.
this will go well with traditional German foods: Bavarian sausage, roast chicken or suckling pig.

Paulaner Oktoberfest

Paulaner Oktoberfest Bier This beer is an institution: the Oktoberfest Bier from Paulaner, with its full-bodied, pleasant taste definitely pairs beautifully with the hearty delicacies along with Hendln or Schweinshaxen. Its alcohol content of 6 % volume makes it somewhat stronger than the usual lager beer. The original gravity of the Oktoberfest Beer is also slightly higher, starting at 13.5 %. With a hint of malty sweetness the Oktoberfest Beer possesses the perfect balance.

Paulaner Oktoberfest 1 litre Maß & Can set!

This is neaerly Oktoberfest in one pack - a 1 lit Maß with a 1lit can of super fresh festbier.   Exactly the same beer as the bottles and draught, for that authentic Oktoberfest beer experience.     For best results put the whole can and glass in the fridge.

Paulaner Lager MiniKeg 5L

Paulaner Munich Lager, Helles, 100% natural. Brewed with pure spring water, Paulaner's centuries-old yeast strain, Hallertau hops, and malted barley Rich, true, all-natural flavors with the traditional light, hoppy finish.

 

Paulaner 1 litre Maß


It wouldn't be Oktoberfest without a stein! Perfect for drinking from, clanking with and spilling beer.
For the duration of the event get this at a discount price of £6.95.
 

Grab one of our special updated German beer mixed cases:

Hacker Pschorr & Paulaner German Mixed Beer Case. 


Save 10% on this mixed case selection of beers from Paulaner and Hacker Pschorr.
It comes with one FREE Paulaner/Hacker Pschorr Glass, worth over £4.

The German Mixed Case

 
For a limited time only, this case includes a 10% discount a free beer glass and a free Hacker Pschorr 8 bottle Felt Carry Case worth together, over £15.

A selection of some of the best brews that Germany has to offer...

The Prost!


Save yourself 15% on a Specialty Mixed Case of 12 German Beers. 
With beers froms Ayinger, LowenBrau, Ganter,Maxilrain, Eichbaum, Hacker, Paulaner and more. 

German BeerGerman Beers!

Yes, 100+ German beers.    We've Alt beers, Kolsch beers, Berliner Weisse, Bock beers, Helles and Pilsners, Weisse beers and Schwarzbiers, Kellerbiers... from the large and small breweries that make up this amazing beer and brewing nation.

We think for a good while, excluding the hardcore aficionado, German beer suffers from a bit of type casting - all lager lager lager. Helles, no. We've been selecting the beers on basis of quality, (Ayinger, Augustiner and Andechs are amazing breweries) and obviously giving you a selection of the classics - Schneider, Schlenkerla, Paulaner, Hacker Pschorr!!

There's probably too many beers to list all of them here, take your time to have a read,  or jump right in and see what we have here - Our German Beer Range

Why not grab a glass to go with them?  

We have a large range of specialist branded beer glasses right here.
 
CLICK HERE TO GO TO THE SITE

World Class German Breweries

Ayinger Brewery

We're really pleased to be able to offer a range of Ayinger beers.    They are a marker brewery, and incredibly good beers!   The Ayinger Brewery (pronounced "eye-ing-gr"; German: Brauerei Aying) is a medium-sized German brewery located in Aying, Bavaria, about 25 km from Munich.  Ayinger beers have been frequent award winners in international beer competitions.
Ayinger!

Augustiner Bräu, Munich. 

Augustiner Bräu is located in Munich. Established in 1328, it is Munich's oldest still independent brewery and produces some of Munich's most popular brands of beer.

A cult amongst brewing legends, Augustiner Helles and Edelstoff have incredible followings amongst beer afficionados, but this isn't suprising considering the quality of the beer

Berliner Kindl


Get some German Berliner Weisse - sour, tart, refreshing - one of the originals that have inspired many of the modern itterations of this style!   
 
Waldhaus Brewery

The private brewery Waldhaus is located in the village of Forest House, a district of Weilheim , which is located in the Southern Black Forest in about 800 feet above sea level. It was founded in 1833 and is still privately owned. The brewery has an annual output of around  40,000hl is affiliated with a brewery-inn and brewery beer garden.

With the purchase of green power the brewery Waldhaus contributes to environmental protection. In the brewery, Forest House 100 percent renewable electricity is used mainly in the hydropower plants is produced on the Upper Rhine and the Black Forest.

Weltenburger Kloster BreweryWeltenburg Abbey brewery (Weltenburger Klosterbrauerei) is by some reckonings the oldest monastery brewery in the world, having been in operation since 1050, although the title is disputed by Weihenstephan Abbey.  Weltenburg Abbey (Kloster Weltenburg) is a Benedictine monastery in Weltenburg near Kelheim on the Danube in Bavaria, Germany.

Their Weltenburger Kloster Barock Dunkel was given the World Beer Cup award in 2004 as the best Dunkel beer in the world.   We've the highly regarded Pils and Helles

1936 Bière 

Odell Brewing Co

Odell IPA

Odell Loose Leaf Session IPA

Odell St. Lupulin

Odell Foot Print 75cl

Sierra Nevada Summerfest 35cl

Sierra Nevada Beer Camp IPA #93

Thanks for reading the Beermerchants.com Brewsletter!
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