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Emerging Market Focus
Turkey
Turkey offers tremendous opportunity for US companies. As a geographical gateway between Europe, the Middle East, and Central Asia, it is a great place to dramatically increase the international reach and visibility of your company. Turkey is a growing economic powerhouse which has seen positive GDP growth in 9 out of the past 10 years [1]. Istanbul alone has a population of 14 million people, making it the 15th most populated city in the world - more populated than London, Paris, or Hong Kong [2]. With a median age of 30 [3], Turkey has a young and growing consumer population that needs your product or services.
While the economic opportunity is considerable, promoting US goods and services in Turkey has clear challenges. Professional circles are very tightly knit, and even those at the executive level often do not speak English. Relationships are essential, and take a particularly long time to form. That being said, once your company has formed strong relationships, they tend to be durable and of incredible value to your firm. SH International has a deep professional network in Turkey, including financial institutions, professional services, manufacturers, and distribution channels. We enjoy leveraging this network for our clients.
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Another difficulty facing US companies can be high customs fees in some sectors and complex import regulations, making it of critical importance to have an effective and viable pricing strategy. A company already doing business in the EU will have fewer hurdles to face because of Turkey’s customs union with the EU. While we are passionate about helping US companies enter the Turkish market, we encourage our clients to diversify their market expansion strategy to also include other strong economies in the region with more liberal trade policies, such as the United Arab Emirates, profiled in last month’s briefing.
We currently have clients seeking to expand into Turkey in the following sectors: pharmaceuticals, food and drink, cosmetics, and investments. Turkish companies in various sectors are also approaching us for assistance in establishing US partnerships and ventures. Any US company seeking guidance on endeavors in Turkey is welcome to contact us. Our next client promotion trip to Turkey is in October.
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Office Hours Invitation
Mini Strategy Sessions
We are passionate about expanding businesses into emerging markets. Whatever your related concerns, we are eager to listen to you and help engineer effective solutions. Maybe your business has never done work outside the US, let alone in the emerging markets. Maybe your business is already present in multiple countries and has a wide range of experiences under its belt. In any case, sometimes it is nice to get quality feedback on an informal basis. So through the end of the year we will be holding weekly office hours every Wednesday from 10 AM – 11 AM EST (9/17-12/17).
We are open to discussing various issues related to business expansion into emerging markets, including questions related to the following topics:
Emerging Markets Relationships
Emerging Markets Contract & Negotiation Considerations
Emerging Markets Entry Strategies
Emerging Markets Finance & Money Issues
Emerging Markets Risks & Rewards
You are welcome to come with specific questions on developing your business, or to simply call and chat. This time is for you. Kindly note that these calls are public, and therefore confidential information should not be discussed.
To join, dial into whichever of the numbers below is convenient for you:
+ 1 (605) 562-3131 (USA)
+90 (0) 212 988 1710 (Turkey)
+973 1656 8350 (GCC)
+55 61 4040-4277 (Brazil)
+44 (0) 330 606 0520 (UK)
The access code is 858252. This account is used only for these office hours, and not for any client calls.
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“The true delight is in the finding out rather than in the knowing.”
Isaac Asimov
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[1] World Bank World Development Indicators
[2] United Nations World Urbanization Prospects
[3] Central Intelligence Agency World Factbook
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ABOUT SH INTERNATIONAL LLC
SH International expands businesses in and into emerging market countries through hands-on consulting services. Our mission is to enable clients to harness latent growth potential by tapping into global emerging markets, while also contributing to the strengthening of U.S. international commercial ties and global economic development.
Visit Our Web-site
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