Welcome from Patrick,
When business is slow, the temptation to tell your story to whomever will listen is great.
Instead, be choosy about the people to whom you “tell your story.”
Use your existing customer base to identify the characteristics of your best customers. With that information, have everyone in your organization (especially if you have a marketing and sales department) sit down together and develop a profile of your “ideal” customer.
Then, search out prospects that most closely fit the profile. You may meet with fewer people, but you’ll close more sales.
The Return On Investment (ROI) of Social Networking
I have conversations on a daily basis with business owners about marketing and unavoidably this question always comes up, “What is the ROI of social networking?” [Continue Reading...]
7 Hidden Benefits of Indispensable Marketing
Companies like Amazon and Google are known for the extraordinary benefits they offer customers. Although you may not have that kind of budget or the resources, you can get just as creative—for less. [Continue Reading...]
Small Business Marketing Tools
GifDeck – Interesting free tool turns Slideshare decks into animated GIFs for embedding and sending
PressPass – Live directory of journalists organized by beat, outlet and region
GetCourse – Tool that allows you to add video, voice over, surveys and more to your presentations and then track user engagement
Quotations - We Must Think Anew
The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. -- Abraham Lincoln
It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. -- Alan Cohen
How wonderful it is that nobody need wait a single moment before starting to improve the world. -- Anne Frank
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