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Even the best-run businesses go through slow periods. Whether it's due to a sluggish economic period or just a particular time of year.

How to Succeed When Business is Slow

Issue 087 - - September 14, 2014

In This Issue
  • Welcome from Patrick 
  • The Return On Investment (ROI) of Social Networking 
  • 7 Hidden Benefits of Indispensable Marketing
  • Small Business Marketing Tools
  • Quotations – We Must Think Anew
PATRICK UPCOMING SPEAKING

 
I will be presenting on Thursday, Nov. 6, 10:45 am – 12:15 pm, the Greater Richmond, Convention Center at the mid-Atlantic's largest annual educational event and expo, ArchEx features more than 60 educational sessions, spectacular behind-the-scenes architectural tours, engaging special events, and cutting-edge vendors. Click here
 
INDISPENSABLE MARKETING IN THE MEDIA
Too many business owners and management teams focus most of their attention on single event lead generation activities. This article Know, Like, and Trust – You Need Them All to Make The Sale is posted on ‪‎LinkedIn‬.

Welcome from Patrick,

When business is slow, the temptation to tell your story to whomever will listen is great.

Instead, be choosy about the people to whom you “tell your story.”  

Use your existing customer base to identify the characteristics of your best customers.  With that information, have everyone in your organization (especially if you have a marketing and sales department) sit down together and develop a profile of your “ideal” customer.  

Then, search out prospects that most closely fit the profile.  You may meet with fewer people, but you’ll close more sales.

The Return On Investment (ROI) of Social Networking
I have conversations on a daily basis with business owners about marketing and unavoidably this question always comes up, “What is the ROI of social networking?” [Continue Reading...]

7 Hidden Benefits of Indispensable Marketing
DifferentCompanies like Amazon and Google are known for the extraordinary benefits they offer customers. Although you may not have that kind of budget or the resources, you can get just as creative—for less. [Continue Reading...]

Small Business Marketing Tools
GifDeck – Interesting free tool turns Slideshare decks into animated GIFs for embedding and sending 
PressPass – Live directory of journalists organized by beat, outlet and region 
GetCourse – Tool that allows you to add video, voice over, surveys and more to your presentations and then track user engagement

Quotations - We Must Think Anew
The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. -- Abraham Lincoln

It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. -- Alan Cohen

How wonderful it is that nobody need wait a single moment before starting to improve the world. -- Anne Frank

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