Attract Your Ideal Customer: A Workbook for Making More Money is now available

1. Create an ideal customer persona. The more you know about your ideal customer, the more able you are to publish content online that attracts her and gets her to call you.
2. Use Facebook as a business tool and not a time waster. Facebook membership is now above 1.3 Billion users. You will learn how to use Facebook to attract more ideal customers.
3. Learn how to monitor and protect your online reputation. People will check you out online before they call. What will they find?

Here's an excerpt

What is your definition of an ideal customer persona?

You need to create an ideal customer persona. A persona is a list of your ideal customer’s traits or characteristics. The more you know about your ideal customer, the more able you are to publish content that attracts her and gets her to call you. Your ideal customer persona should include these traits:

•    What does she think of your profession?
•    How much decision-making authority does she have?
•    What is her pain point, and how can you solve it?
•    What is her experience working with your competitors?
•    What does a best-case scenario look like to her?
•    How much formal education does she have?
•    Where does she get her information?

I am also defining ideal customer here. Despite the 76 million responses I received when I Googled ideal customer, I am proposing you accept this simple definition. Your ideal customer is the person who wants to buy what you are selling. Simple enough?

My examples of an ideal customer will cover these three traits:
•    What does she think of your profession?
•    How much decision-making authority does she have?
•    What is her pain point, and how can you solve it?

What is next?

Say hello to my book marketing campaign. This will include a book launch party at Romano's Macaroni Grill in Folsom. November 11, 6:00 - 8:00 PM. I will send eVites as we get closer to the actual date. As I promised, I did not ask you to abandon Thanksgiving Dinner for my party. More news to follow.

What does he do?

Besides write books and newsletters

Inbound Marketing Certified by @Hubspot. I use WordPress websites, content marketing and web tools to help you get more business. If you have been running a business for more than two years and are not flooded with cash, you should probably contract out your marketing to someone you can hold accountable and who gets results. You already have enough on your mind. 

Here's a challenge for you: go to www.google.com and type the keywords you think your ideal customer would type if they were looking for your product or service. If you are saying “what is a keyword” or if you cannot find your business on the first two pages, you need help.

You can see my work in action at http://yourseowizard.com/seo-services/. How can I help you today? Call (916) 752-6767 to pump up your Internet marketing.