What areÂ brand guidelines and why do I need them?

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Hi Friend,

I hope you're enjoying the long summer days we're having?

This month, we've been busy finishing up a few lovely projects for some of our clients. And from these, we wanted to show an insight into the logo design process – so I put up a few images as part of a short blog article.

Plus, what are brand guidelines and why you need them – a breakdown showing what they're all about. And lastly, latest news on responsive design and a few free resources for you.

I hope you'll find them interesting?

Brand guidelines

What are brand guidelines and why do I need them?

A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design of your logo and how it can be used, to your letterhead, the look of the website and internal communications. It can show you what fonts you should be using, which colour palettes represent your business and what style or tone of writing you should use.

It should be an easy-to-read ‘guide’ that helps everyone from your team to your suppliers design your company’s marketing material – making sure everything is consistent and looking like it’s from the same company.

Read the full article »

Logo design

Moose logo design – work in progress

I’m working on completing a logo identity project for a new coffee shop opening in Bath called Moose Coffee House.

I will update this post with a more detailed description and design process soon… but in the meantime, here are just a few images from the work in progress...

Take a peek at my work in progress »

Fonts

Enfatica - Free Font

Enfatica is a sleek designed, condensed monoline font inspired by other typefaces and has been created by Néstor Delgado a designer from Colombia.

Download free font »

icons

Outline icons - Free download

Set of free vector icons for any purposes designed by Claire Paoletti. (Adobe Illustrator)

Download free icons »

Movie reveals

Spoiler Alert

Netflix has created an entire site dedicated to revealing spoilers, called Spoiler Alert. Just enter the site to find some of the biggest spoilers for TV and film. Enter at your own risk.

View Spoiler Alert »

Business Insights

The Next Big Thing in Responsive Design

Responsive design needs to move beyond just responding to a user's screen size and into the realm of adapting to a visitor's location, the time of day, what the visitor has already read, and more, essentially incorporating the entire culture of a company.

Read this article »

Web Resources

Demo website loaders from Codrops

This is a great resource of real animated examples to show to clients and developers how you see your web design interacting.

View the animated preloader site »

Grab the bull by the horns

E: andy@designbull.co.uk

E: secil@designbull.co.uk

T : 01225 442566

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Thanks for reading this far down! At Designbull, we help our clients build their business brand identities by creating logo design identities, website user interface designs, advertising campaigns as well as provide design consultation & marketing advice.
We'd love to hear your feedback on what we can improve - or drop us a line on Twitter or Linked In too!

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