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Hello <<First Name>>,
Welcome to the October edition of Digital Direction – the monthly newsletter from IAB Ireland, the trade organization for Digital Advertising in Ireland. In this month's edition, we publish our agenda for the 2014 Mobile Connect conference and we launch our Survey on Display Advertising Metrics. We review our latest Social Media workshop and get a round-up on the IAB MIXX Conference in New York.
Did you miss any previous editions of Digital Direction? Visit our Newsletter Archive here to catch up.
All the best
The IAB Ireland Team
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IAB Mobile Connect 2014 - Full Agenda Released |
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Tickets are selling fast for IAB Mobile Connect 2014, we're 3/4 full already with over 100 brands booked to attend already.
So how Mobile-ready are Irish brands, how can you make Mobile work for your brand?
How is mobile different, what are your consumer's expectations and what does that mean for Mobile Creativity?
Understand the mobile consumer with the latest insights into Ireland's mobile media usage.
Get inspiration from brands who have embarked on the mobile journey, and are doing great things.
And hear the latest research on Mobile in Ireland and the results of a mobile only ad campaign for a new FMCG launch.
Hear from Celtra, comScore, Independent News & Media, MEC, Pulsate, Red C and Shazam.
Join us at this morning conference (8.30-1.30pm, October 30th) at the Guinness Storehouse, Dublin.
BOOK TICKETS HERE >>> and view full agenda
With thanks to our sponsors: (PLEASE ADD EVOKE LOGO AFTER MEC)
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Irish Advertising Display Metrics Survey |
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 IAB Ireland is conducting this survey to understand the awareness, knowledge and readiness of the Irish Market for the proposed changes in Display Advertising Metrics.
Display Advertising as an industry has always had the challenge of measurement. Recently, there has been much debate about the change in measurement from Served to Viewed Impressions and this survey will allow IAB Ireland to support the industry in the adoption of this important new global metric.
The survey will take no more than 5 minutes to complete.
Take the survey now
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Social Media Workshop - Training Review |
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Need to get your Social Media action plan kick-started? Or simply give your Social Media efforts dedicated focus? Here at IAB Ireland we were in that situation and needed some guidance, so we attended a one day workshop on Social Media with Steve Thompson, a UK based Digital Media Consultant & Trainer. The day also included presentations from Facebook, You Tube and Twitter on their platforms.
Read about about the training day, topic covered and the examples shared in our Blog post - A Social Media Action Plan.....in a day.
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IAB MIXX 2014: Digital's Renaissance Moment |
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NYC hosted the annual IAB MIXX conference on September 29- 30, 1000 attendees gathered in Time Square to hear presentations from industry leaders including Facebook’s Sheryl Sandberg, Maurice Levy, Publicis, AOL’s Tim Armstrong, as well as attend breakout workshops on programmatic, mobile, video and cross platform measurement.
 Common themes emerged that have resonance in the Irish market, Sandberg predicted the further growth of video with enhanced creativity. 2015 will be he “Year of the Brand” according to Tara Levy of Google, with content creation moving from story telling to story asking, from months to moments from creation to orchestration. Kevin Spacey provided inspirational insights into the commitment to risk taking and authentic story telling that made House of Cards a global digital content success. Spacey reminded the delegates that the digital audience “does not care about the platform, they care about the content”.
Watch video highlights from IAB MIXX 2014
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