Inspirational initiative in Merthyr Tydfil to bring sport,
physical activity and community closer together

from Sports Marketing Network


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Active Merthyr, Better Merthyr...
 

                        
Inspirational initiative in Merthyr Tydfil to bring sport,
physical activity and community closer together
Merthyr Games and Couch to Community projects are launched
 
On 16th October the Sports Development Team at Merthyr Tydfil Council ran a ground-breaking, hands-on event where everybody with a desire to develop a better Merthyr was invited to attend.
 
Almost 60 representatives from a wide range of community organisations and public and sports bodies got together to learn more about and to agree on how collaboration with community sport and physical activity providers across Merthyr could have a major impact on the local economy, health, education, social cohesion, crime and social behaviour and all in all, help build stronger communities.
 
Merthyr Tydfil is situated approximately 23 miles north of Cardiff, has a population of about 60,000, and faces a number of considerable challenges in terms of health and employment.
 
This initiative was developed with Svend Elkjaer of Sports Marketing Network who has been working with Gareth Hughes and Emma Christopher from the Sports Development Team to help develop more vibrant, visible and viable community sports providers and opportunities.
 

Gareth Hughes of the Sports Development Team who ran the event
 
On the day there were presentations from:
 
Sport Wales on the challenges and opportunities facing sport and physical activity providers in a world of fast social and technological changes. Innovation, enterprise and community engagement are key.
 
The Council Economic Development Team told of the six investments they, through the European Regional Development Fund, have made into six local sports clubs, helping them to develop into sports social enterprises.
 
Youth Service spoke of the crucial role sport plays in engaging young people and how they have already delivered 600 non-formal sport sessions this year.
 
Physical Literacy Partnership spoke of the importance of why physical literacy skills need to be learned and developed from an early age in order 'hook children onto sport for life'.  Parents, teachers, coaches and young leaders all have a part to play in this important physical literacy journey.
 
Sports Marketing Network highlighted examples from across the UK where sport has played significant roles in developing stronger communities and reducing Anti-Social Behaviour.
Sarah Draper - From 3 stone overweight to completing Ironman triathlon challenge and setting up community sports enterprise
A highlight of the presentations came from Merthyr born and bred Sarah who told how she in 2006, having given birth to her second son was 3 stone overweight. She took up running, completed three London Marathons, and the Paris and Wales Marathons.
She then set up Merthyr Running Club which now has 150 members and 18 qualified coaches and include Walk to Run sessions in its programme.
She recently launched Inspire Fitness Coaching which offers 1-2-1 coaching, classes and training plans and as you can see from their Facebook page they are having a big impact http://tinyurl.com/p3ahmfu
Her future plans include organising the Merthyr Half Marathon on 22nd March, set up running weekend workshops in Merthyr and setting up Merthyr Ladies Bike Club...and there's more to come!
Merthyr Games The Games for All
6th – 7th June 2015
Physical activity and sport but not as we know it...
The Merthyr Games are about physical activity and sport with a friendlier face and a neighbourhood base.
Held during over a weekend the Games could include:
  • Walking Football for 50+
  • Floathon (Sponsored Float for five minutes)
  • Chairobics 'competition' between care homes
  • Teenage girls playing netball while holding their mobiles
  • Trampolining Bouncethon
  • Doggy Walk
  • Walking Netball for 50+
  • Walking Rugby for 50+
...the list goes on
The Games will partner with a number of non-sport partners.
Taking a leaf out of London 2012 the volunteers at the Merthyr Games will be called Merthyr Makers

From Couch to Community
Getting more people in Merthyr engaged with their community

A four month programme commencing February 2015 culminating at the Merthyr Games 6th – 7th June 2015

  1. Engage people who are not engaged in and with their communities
  2. Create and improve community links and cohesion
  3. Reduce social isolation
  4. Decrease anti social behaviour
  5. Develop volunteers and community leaders

Develop training and volunteering programmes in partnership with housing, college, Police etc. with the objective to develop self-confidence of participants and get them ready to volunteer at the Merthyr Games and become Merthyr Makers (and improve their improve their employability).

Following on from the event a project group has already been established, determined to drive forward these initiatives, proving that an Active Merthyr can create a Better Merthyr.

Is there scope for setting up a similar Active, Better initiative where you are?

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Getting Older People Physically Active

A conference presenting new ways of engaging and retaining older people in sport and physical activity producing psychological, physical and social benefits
 
4th November 2014
Chesterfield FC Community Trust, Derbyshire


Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared


 

Presentations from:







 

 

.Download programme and registration form

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Enterprise and Collaboration

The way forward for community sport in Scotland

A one-day event focussing on how Scotland's community sports providers can
can benefit themselves and their communities by developing and delivering
innovative and enterprising programmes
4th December 2014
Murrayfield Stadium, Edinburgh

Supported by

The challenges facing community sport...
 
Community sports clubs, hubs and other providers are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology and introduce new revenue streams...are all pressing concerns.
 
Scottish society needs community sports clubs, hubs and other providers to prosper. We need them to be places where people will want to play and exercise and become involved. They should generally become hubs for their communities, in short become places ‘where people live their lives’.
 
This event focuses on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable community sports provider.
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Enterprising Asset Transfer in Community, Culture, Sport and Leisure

February Birmingham
 
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Enterprise and Collaboration in Community Sport in Ireland

City Hall, Belfast
10th March

Enterprise and Collaboration in School Sport

New Ways of Delivering Sport in Schools and Linking Schools and their Communities
March, Leicester

 

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Thoughts, tools and to-dos on how to deliver welcoming and sustainable community sport