FOLD of the WEEK #268: Wrapped Asymmetrical Accordion
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FOLD of the WEEK #268:

Wrapped Asymmetrical Accordion

Sometimes there's magic tucked away in a multi-part campaign. This week's selection is a brochure for McLean School in Potomac, MD. The brochure is a part of a larger admissions package produced by Caskey Group, that consists of a portfolio-style folder and course catalogs. The brochure features the student experience at the school and is designed to stand out and speak in their voice. The design team at Greatest Creative Factor chose a wrapped asymmetrical accordion format to showcase photos of the students and direct quotes. The format is fun and unique and provides lots interesting opportunities for creative page layout.
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FOLD of the WEEK #268 Project Credits & Specs
Folding Style: Wrapped Asymmetrical Accordion 
Flat Size: 15.875" W x 9" H
Finished Size: 4" W x 9" H
Paper: 100# Utopia Dull Text
Client: McLean School
Design: Greatest Creative Factor (GCF), Baltimore
Production: Caskey Group, York, PA
Finishing: Score, Semi-automate
Notes: Short panels are each 2" wide
Budget Rating: Low – Moderate
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