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 Best [PR]actices
When it comes to social media, big ideas aren’t always better. Sometimes, it’s the most easy-to-execute tactics that drive the best results.
Case in point? Lens Factory. Their Twitter strategy is brilliant in its simplicity: Find people talking about needing lenses, reach out and offer a discount to order through Lens Factory, and then track direct revenue from the code. No contests, no gimmicks, just a simple tweet – one that now drives 10 percent of the company’s revenue. Quick, smart, effective … and further proof that sometimes the best social strategies come in small packages.
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