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The Rise (and Rise) of Niche Email Products
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Savvy businesses are developing hyper-focused software solutions to help you improve on even the finest points of your email marketing campaigns, from email signup forms to subject lines. Here are a few of our faves.
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What's Tripping Up Our Efforts to Get Personal?
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Despite all of the talk about and desire for a deep level of personalization in email, we are still tripping along the path rather than running smoothly along. There are a couple of reasons for our failure to get personal.
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Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?
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As email marketers pursue the one-to-one Holy Grail that's where we get to the tradeoff of all of this.
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Deliverability Doesn't Change, Processes Must
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The latest research shows email deliverability rates holding steady worldwide which is good, but the numbers are still low which is bad. We know we could get more emails into inboxes, but we don’t. Here’s why…
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