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Hello <<First Name>>,

Welcome to the November edition of Digital Direction – the monthly newsletter from IAB Ireland, the trade organization for Digital Advertising in Ireland.

This month we announce our Video On Demand (VOD) Research Launch; "The Power of Video on Demand" event will take place on the 10th of December in Dublin. We also review the Mobile Connect 2014 event, held on the 30th of October at the Guinness Storehouse. Three new pieces of research were launched at this event and an audience of over 200 delegates heard from many leading industry speakers, A full review of the event is online now, including a photo gallery, videos, presentations and reports.

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

Video On Demand Research Launch, Save the Date!

Save the Date!

Launch of IAB Ireland Research - the power of Video on Demand

Join us for an IAB Ireland morning briefing exploring the power of Video on
Demand (VOD), launching new Irish research conducted by Nielsen.

We will also have a presentation on how to use Video innovatively and will also showcase brands who are embracing the emotive power of Video Advertising and use video as an integral part of their marketing campaigns and strategies.

This brand new Irish research will explore the 3 R’s – Reach, Resonance and Reaction of Consumers to Video on Demand, and the opportunities VOD presents to brands.

Where? Wood Quay Venue, Dublin City Council, Wood Quay, Dublin 8
When? Wednesday 10th December, 9-11am

Invites will follow shortly.
Invite enquires to: maeve@iabireland.ie

Digital Adspend grows by a record 40% in first half of 2014

The H1 2014 IAB PwC Online Adspend Study sees record growth of 40% in the Irish digital advertising market with a total digital spend of
€130m. Mobile adspend now accounts for 29& of total online adspend.

The very strong performance of digital adspend contrasts with adspend on other media which grew by less than 1% (0.7%) during the same period (Nielsen: January to June 2014)

View the H1 2014 IAB PwC Online Adspend Synopsis. Or the full Adspend Report is available to IAB Ireland Members.

A full review of the Mobile Connect 2014 event is online now,
including a photo gallery, videos, presentations and reports.

Mobile Audit & Mobile Effectiveness Research Projects

Two pieces of Mobile related research were launched at the Mobile Connect event. The first was the IAB Ireland Mobile Audit, which was the first Mobile Audit of Irish Advertisers, reporting on consumers' mobile experiences of websites specifically in respect of; Mobile Optimised Sites, Responsive Design, Mobile Apps - iphone and ipad, Google play for phone and tablets and the average page load speeds on Mobile.

View our easy to digest Infographic on the audit.

The second piece of research examined Mobile Effectiveness of a Mobile Only Advertising Campaign, conducting a pre and post campaign survey. Analysis showed increased brand awareness, Ad recall and 8% lift in reach, proving the effectiveness of Mobile Advertising.

Read the full presentation by Red C research here.

A full review of the Mobile Connect 2014 event is online now,
including a photo gallery, video's, presentations and reports.

IAB Ireland Digital Advertising Training Audit for 2015

IAB has had a busy 2014 in terms of training. We have seen The Irish Times, Associated News, Mindshare and Ryanair undertake bespoke training and the following organisations join us for workshop training in Real Time Bidding, Social Media and Digital Sales: DoneDeal, EightyTwenty, Electric Media, Starcom, Acorn, ebow, Microsoft, Sky, Golden Pages, EuMom, FLE Marsh, Vodafone, Irish Mirror, SundayWorld, Coty Ireland, People Group, Quantcast, Field Management Ireland, Hyundai, Toyota, Davys, Barrys Tea, The AA, Brown Thomas, Bord Gais and KBC Bank.

We are keen to continue to reflect your training needs in our calendar of events and would urge you to take a few minutes to complete our very short survey - it will only take 1-2 minutes and will help us to prioritise our Q1 training schedule.

Find out more about IAB Ireland Training or contact Donna O'Connor.

In brief: the IAB Ireland news round-up

US Digital Adspend surges to $23.1 Billion in H1, read IAB US Press Release

UK Adspend study show's Mobile Video Adspend has tripled.

Help us assess the changes in the Display Advertising Measurement - take our short Survey - ends this week.

Google Consumer Barometer for Ireland updated with latest Irish statistics and insights