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WHAT'S NEW?
Well of course the publication of this, our NEWSLETTER (bi-monthly or quarterly, we've yet to decide), is definitely new. Although its format may change over time, here's what to expect from this first issue:
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hear about our exciting new service - compiling customised cryptic crosswords;
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meet some fellow female entrepreneurs who MEAN BUSINESS;
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let us introduce you to our favourite 'writing style' expert;
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share the pain (and some pointers) with a critique of a recent publication;
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and the prize goes to . . . cringeworthy extract of the month;
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enjoy Roger's top tips on useful business tools and websites; and finally
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read about our featured guest business - Impact48
We hope you enjoy it.
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BUT FIRST, A BIT ABOUT US
For those of you who are still a little unsure of what we do, we specialise in all aspects of business writing - from assembling the facts, figures and thoughts that will support your ideas, to transforming them into legible, credible and compelling documents. See below for a brief description of the type of thing we do or visit our portfolio page to read about some examples:
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report writing - planning and structure, research and evidence-gathering, data analysis and data presentation, writing and editing.
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copy-editing - editing for logical flow and sense; Plain English; grammar, punctuation and spelling.
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products - corporate and public reports; statistical / research reports; academic / trade articles; technical brochures and leaflets; marketing mail shots; websites; books; style guides and training.
For anyone who may be interested, we also have a blog. It contains a mix of tips and thoughts on writing. I have just posted our latest piece, An Overcompensation of Nouns.
WHY GOOD WRITING MATTERS
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We're all familiar with the power of first impressions when meeting people initially. People similarly make assumptions about our intelligence and capabilities based on our writing. If you are a business, it's not just your reputation that could be on the line. Poor writing can also mean wasted time (trying to decipher what is being said), fewer sales (potential customers put off by mistakes) and lost income. It has been estimated, for example, that Plain English has saved the British Government around £500m in the last two decades.
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