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Happenings June 2013_Peer Insight's Newsletter for Design, Business, and Innovation

NOTE FROM A PEER

Dear <<First Name>>,

The past two months have flown by. We've done some really fun, impactful things in healthcare, in government, in energy…about which I could wax poetic all day long. But I'll spare you, and let you read for yourself.  

We find the world we live in today to be thriving on cooperation over competition (perhaps, co-opetition?). So, in the spirit of making this a two-way conversation, we'd love to hear from you - your stories of success and/or failure, your tips and tools. Happy reading.

Clay
Clay Maxwell  //  Senior Consultant

THE BUZZ

Fast Company

Tim Ogilvie Answers, "What's your Mission Question?"

Today, both consumers and talented employees are drawn to companies that stand for something. Tim Ogilvie weighs in on why smart companies want to be seen as a “cause, not just a company."

Community Mobility CTAA

Peer Insight and the CTAA take on Community Mobility Challenges

Every day, millions of Americans struggle to find a ride to work and a way to keep their jobs. Together, Peer Insight and the CTAA engaged local communities to make reliable public transportation a right and not just a privilege.

MUSINGS

Rubik's Cube

Join the Debate: Is Design Thinking a Fact or a Fad?

The term "Design Thinking" has become ubiquitous in the world of business strategy and innovation, but does it have the staying power to make a real difference?

Quit Now

How Great Service Design Saved Pfizer and Helped Millions to Quit Smoking

Pfizer's Nicorette product line was failing. Sales were plummeting and corporate support was dwindling. The company was faced with a decision: kill the product or turn it into a service.

FEATURED OFFERINGS

Peer Insight's Design Thinking U

Sign Up Now to Attend Our Public Design Thinking Workshop

Interested in design thinking and innovation? Want to learn how to apply design thinking tools and principles to real projects within your organization? Join us for an upcoming session of Design Thinking University, now open to the public.
 

Build a culture of innovation

Learn How to Build a Culture of Innovation in Your Organization

Schedule a free phone session with one of our experts to learn more about our 30-day approach to benchmarking innovation in your organization.

VIDEO

Design Thinking: Action Learning Workshop



Learn about Peer Insight's Action-Learning Approach to Innovation

Peer Insight uses an action learning model in all of our projects. We find that combining action learning and design thinking methodologies provides a safe laboratory for our clients and workshop attendees to build new behaviors and skills. 

MORE BUZZ

From the 33 Voices Webcast: 10 Inspirational Moments from Tim Ogilvie

An entrepreneur is obsessed with getting a customer and creating amazing value for them.


The best place to get creative ideas is anywhere but your core business – think blue ocean.


The most successful startups are relentless about understanding the problem and suspicious of their solutions.


When you have a deep curiosity about your solution and commit to being honest with yourself – you'll likely discover that your solution is only 50% correct.


Design thinking is a deep emergence into your customer's world – never stop observing how they live.
When you have principles as opposed to rules guiding your decision making, you inspire greater ingenuity.


An entrepreneur's best friend is a collaborator who's not like her – find a fresh pair of eyes.


Small, diverse teams are the unit of creation – they create change.


The discipline of an innovative business is being comfortable with ambiguity and constantly trying new things without knowing the outcome.


The fastest route to success – make small bets fast, and make them often.

Reflect:  Be honest – how well do you really know your customer?

Listen to the full interview here.

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Peer Insight is a strategic service innovation consultancy located in Washington, DC. We merge the creativity of design thinking with the smarts of business strategy to create sustainable growth. 
 

Interested in working with us? Get in touch: Project Inquiries // Media Inquiries // Career Inquiries

To talk with one of our strategists, call: 202.506.3804

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