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Division II to Division I: Making the Transition

In this study, we’ll examine trends in the schools transitioning from Division II to Division I. First, we’ll look at their athletic revenues and expenses within a five-year period...


Revenue, Expenditure, and ROI: Athletic and Academic Outcomes

Rising athletic costs and increased media scrutiny of athletic expenditures has created an environment where athletic leaders are held ever more accountable for athletic operations...


Need-Based Stipend for Student Athletes: FCS ADs Weigh In

The January announcement from the NCAA regarding a plan to implement a need-based stipend for student athletes received a good deal of scrutiny and attention from media and FBS...


Information, Impact, and Revenue: NKU’s Director of Development on Win AD

Not only does Winthrop Intelligence help ADs increase revenue and athletic programs to be more competitive, but the Win AD database also assists athletic staff throughout an admin...


Win AD Chatter

“We saved between $10,000 and $15,000. Win AD paid for itself in one negotiation. We felt like the service was free from that point forward.” Drew Marrochello

“There’s no question in my mind that we’ve paid for our subscription for the next 3-4 years in the first 6 months on guarantee game negotiations alone.” Jared Mosley

“If you’re in college athletics and don’t have Win AD in your toolbox, you’ve got one arm tied behind your back.” Bill McGillis

What We're Reading

Coaches' Contracts: Terminating A Coach Without Cause and the Obligation to Mitigate Damages.

A fascinating, insightful resource in HBR from Chris Anderson — curator of TED — for public speakers.

With a major coaching change taking place, the Office of General Counsel at a prominent Big East institution partnered with Athletics to fund and implement Win AD.

Research Services

Research Services is available for ADs to go deeper in the data and use our research capabilities to solve your specific problems.

Podcast: Phil discusses Research Services: Helping college athletic administrators increase revenue and make high-stakes decisions.

Announcements

Join us at CABMA and NACDA, June 10 - 15, for a demo of how Win AD can increase revenues.


Winthrop Intelligence will host a behind-closed-doors dialogue between senior athletics leaders on revenue generation ideas and opportunities in intercollegiate athletics.

Winthrop Intelligence is proud to offer clients our second annual edition of The Winthrop Report (“TWR”)—a major revenue primer, for ADs only.

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