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 Everyone has seen the flood of recent articles promoting the synergies between email and social media marketing. I agree with 100% of these articles: the synergies between these two channels cannot be ignored.
Let’s take a more specific approach and focus on a specific platform: Twitter. How can you drive traffic to your email program from your tweets? Read more |
 One of email marketing’s great advantages is that it’s data-driven. You can modify what you send, when and to whom, based on the information you have about subscribers and their responses to your messages.
So where do you get the information you need to improve your targeting? Read more
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 Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address.
So what other data collection tactics can you employ? Read more |
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