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Spending to Win: DII Directors’ Cup

In this study, we attempted to determine whether teams that “spent to win”—and had the larger budgets for their athletic programs—indeed achieved greater success than their...


Reframing the Debate on Faculty to Coaches Compensation

Recently, a number of media outlets and academic researchers have examined the connection between increases in faculty compensation and athletic coaches’ salary...


Accountability, Assessment, and Revenue: UNI’s Troy Dannen on Win AD

Not only am I better prepared to be successful in my job, but the data generated positive net income when considered against the expense of the subscription. My criteria for subscribing...


Commitment, Connections, and Revenue: VT’s Chris Helms on Win AD

Win AD is a tool that delivers. The customer service at Win AD is outstanding, and they’re always trying to identify new and different ways to help their customers. They’re innovative...


Involvement, Investment, and Revenue: UTC’s Matthew Pope on Win AD

Win AD is a resource that allows us to continually improve through research and using best-practices. Win AD is a tool every athletics administrator should have in his/her toolbox....


Twitter Interview with Zack Lassiter and Michael Thompson

After hosting June’s packed event in connection with NACDA — the inaugural Win AD Think Tank – where perceptive insights were presented, actionable ideas were shared...


Twitter Interview with Dennis Kramer

Our recent study on coach versus faculty salaries was covered by Inside Higher Education and sparked quite a debate. We decided to use Twitter to go deeper into some of the topics raised by the article in our second #WINterview, this time...


How Much Do Championships Cost?

June is both the end of the season for spring NCAA sports and most institutions’ fiscal year—a good time to look at the connection between team championships and yearly sport expenses. We cross-referenced...


Investment and Return: Northern Baseball Programs’ Innovative Success

No “northern” school—defined as north of 38 degrees N latitude—has claimed the College World Series title since Wichita State accomplished the feat in 1989. The Big Ten...


Revenue, ROI, and the Win AD Guarantee Games Database

If your program could benefit from increased revenue from better guarantee game scheduling, check out our new study that shows that clients who use our guarantees database enjoy...


Growing Revenue with Win AD Provides Progressive Leaders with Actionable Data

Winthrop Intelligence regularly conducts college-athletics-focused research with the goal or producing empirical, actionable studies for ADs to use on the job...


What We're Reading

Hometown Proximity, Coach Change, and the Success of College Basketball Recruits.

Examining the Financial Impact of Alcohol Sales on Football Game Days: A Case Study of a Major Football Program.

Evaluating Talent Acquisition Via the NFL Draft.

Think Tank's Nels Popp on "Winning the Customer: Turn Consumers Into Fans and Get Them to Spend More."

Announcements

New Win AD Feature - Department Profiles: A better way to view programs

New Win AD Feature - Benchmark: Enhance your ability to generate customized financial comparisons and analysis

Research Services is available for athletics leaders to go deeper in the data and use our research capabilities to solve your specific problems.

A Recap of the First Inaugural Win AD Think Tank

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