Hello <<First Name>>!
Customers love being listened to.
Answering a common and recurring question is such an easy way to show just how relevant you are to a possible customer, before they even have to ask the question themselves.
DO YOU KNOW WHAT YOUR POSSIBLE CUSTOMERS WANT TO KNOW?
I find that many businesses consider putting FAQ's (frequently asked questions) together such a tedious task.
In my opinion, if you find it hard, it usually means that you don't know your customers well enough. If you have a dialogue happening with possible customers, chances are they will be asking lots of questions, and many of them will ask the same ones, or slight variations. These common questions, can take a lot of your time to keep answering.
What do potential customers 'keep' asking you? If they keep asking you 'what delivery options' - why aren't you making that clear? If they keep asking you for directions, your signs probably aren't good enough. Fix those, then make FAQ's from things that help them to make a buying decision.
FAQ's are a great way of freeing up some of your time (if they actually answer what people want to know), and helping possible customers to decide on buying from you, before they even chat with you about it.
I'd love to hear your most common question and answer.
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