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The huldufolk are Icelandic hidden people from huldu, pertaining to secrecy, and folk, people, are one of the 13 types of elves in Iceland. Although there is not a common origin on their true nature or shape, it is broadly accepted that these beings live in the underworld and keep a close relation with natural elements.
discover a bit more about these peoples from the underground..
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Our online shop has been refreshed with limited edition pieces including Clotilde Camisoles, Louise Brooks Bloomers, and a handful of designs made from newly reclaimed materials. ..the online shop can be found here |
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image above photographed by http://briheiphoto.tumblr.com
Welcome July 2013 and the two year anniversary for the Ellefolk Quarterly. This is also the time for Lammas in the Northern Hemisphere. At Lammas, also called Lughnasadh, the hot days of August are here, much of the earth is dry and parched, but we still know that the bright reds and yellows of the harvest season are just around the corner. Apples are beginning to ripen in the trees, summer vegetables have been picked, corn is tall and green, waiting for us to come gather the bounty of the crop fields. Now is the time to begin reaping what we have sown, and gathering up the first harvests of grain, wheat, oats, and more.
keep this close and use at your leisure: the coupon code for no charge on shipping/handling with orders is lemonverbena
We had a handful of responses to the inquiry survey which was delish, thank you so, so much. If you did not have time to answer the five questions, and have a moment now, please do, follow this link below and grab a nibble of chocolate for inspiration if need be.
http://www.surveymonkey.com/s/F6BQ9V6
Over the last three months, Under The Root seems to have been undercover. I was working on the aw2013 collection, preparing for swimwear shows, and sending out works to magazines. (yep, swimwear was on the menu and possibly more in the future) The finished designs will unveil in the next quarterly. If you need a moment to see what has happened this year so far with Under The Root, here are a few:
WildFire
Intimo Piu Mare
Ecouterre
Lingerie Stylist
Lingerie Addict
Unmentionable: A Lingerie Exposition
Union/Pine
As with every core of my being, my dearest hope is that the works here continue to enlighten the populace about fables, modern dance inspired underthings, hand structured lingerie, and the ever increasing need to protect the environment in which we thrive.
from under the root and in the leaves,
Jennifer
image below photographed by Kayla Martin with models Dylan Carmody and Elizabeth Schmidt

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