Caribmedia - issue 54
Welcome to the CaribMedia.com newsletter!
We hope that it will keep you informed about new trends, projects, opportunities, as well as important tips and stats. We welcome your feedback at any time!
Online Marketing
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75% of smartphone owners claim they are highly likely to delete emails if they're not legible on their phone
Mailing list service Constant Contact recently conducted a survey which indicated how important it is for emails to be readily accessible from one's phone and most importantly clearly legible.
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How to make promotions attractive season after season
The Preferred Hotel Group offers some insights and tips on how to make promotions more effective. The key to building brand loyalty is to stay on top of consumer behavior and offer customized promotions for each target market.
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Google and SEO
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Google announces 'deeper' search
When doing broad searches, in addition to simply providing links to sites that Google thinks are related, it will also bring up what will be labeled as "In-depth articles" related to a topic. This is additional to the current "News for" links that come up for searches and are shown in a different block.
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Google Chrome security flaw offers unrestricted password access
Something to keep in mind (especially if you share a computer or have a 3rd party service it for you). Anyone with access to a your computer can all the passwords stored for email, social media and other sites, directly from the Google Chrome settings panel. No password is needed to view passwords which are stored as plain text. Google also thinks its fine and is not in any hurry to encrypt them any time soon.
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YouTube Expands Live Streaming To Channels With Just 100 Subscribers, allows Custom Thumbnails to all
Earlier this month Google announced a number of updates to YouTube including a significant reduction to 100 from 1000 subscribers required for live streaming. Video marketing just got opened up a whole lot more.
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Mobile
WhatsApp Launches Voice Messaging, Hits 300M Monthly Active Users
Now you can send a voice message to someone via Whatsapp. It kind of turns your phone into a walkie-talkie and could save you a bunch of typing.
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New iPhone coming September 10?
There's a strong indication it will, if one is to believe the chatter that is building up ahead of the next release of Apple's phone. Along with the features announced with iOS7, is Apple playing catch up or will it be groundbreaking?
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Design
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4 ways to prepare for mobile search
Its hard to follow internet trends and not come across an article that mentions the rapid increase of mobile usage for search, website access and e-commerce. Take it as irrefutable evidence that you need to optimize for mobile, preferably yesterday.
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Promotions & Events
SAVINGS TIP: Apple Retail Stores Offering Discounts on Select Accessories
If you own an iOS device and are looking for accessories, now's the time to buy. Discounts like $50 off certain items and 10% off others are being offered until end August, and some other offers through September 15. Ironically none are available for ordering online via your mobile (or non-mobile) device, you have to hit the store, or ask a friend to do that for you!
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Upcoming Events
Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.
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Social Media
When it comes to social media sharing, mobile rules
Facebook Makes Mobile Pages More Functional With OpenTable Reservations
Find CaribMedia.com on Facebook. You will get information on web design, web development, website hosting, online marketing and promotion