FreshAddress Newsletter: September 2013
FreshAddress September 2013
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Trust Me, I’m An Emailer! 8 Tips for Building Trust

Kelsey MitchellAre you more likely to do business with someone you trust?

Of course you are! How can you build trust through your email marketing? Here are eight tips to get you started. Read more

Can Ironman Revive HTC?

HTC IronmanHTC has inked a spokesperson deal with “Ironman” actor, Robert Downey, Jr. Downey is slated to star in and have creative input in the company’s new marketing campaign, “Here’s To Change,” (H.T.C. – get it?) that rolled out on Aug 15.

The firm is hoping that this push will get consumers talking about their products again. The campaign is expected to cost nearly $1 billion...but will it work? Read more

Well... That Didn't Go as Expected

LG phoneHave you ever thought to yourself, “Well… that promotion didn’t go as planned?” If so, you probably dissected, analyzed, and scrutinized the plans and outcomes to improve your next campaign. LG will certainly be doing a whole lot of scrutinizing and damage control after their latest blooper. Read more

Our Services:

In This Issue

Trust Me, I’m an Emailer!

Can Ironman Revive HTC?

Well... That Didn't Go as Expected
Upcoming Events:

ExactTarget Connections
9/17-9/19 in Indianapolis, IN
Attending: Jeremy Souza

Blackbaud Conference for NonProfits
9/29-10/1 in Washington, D.C.
Attending: Mark Rafferty

Shop.org Annual Summit
9/30-10/2 in Chicago, IL
Exhibiting: Booth #742
Speaking:
- Austin Bliss will be a featured guest in Shop.org's "The Doctor Is In" series.

- Mike Iarrobino will be hosting a roundtable on email hygiene.

Also Attending: Judy Franciosi, Jon Tejeda, and Michael Dreyfus


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