Weekly newsletter on digital products.

All the small things

W37 Y2013

Pretty much every online shop today seems to assume consumers will just come and buy whatever they need. In his latest article called "rethink your ecommerce strategy", Thomas Baekdal does an amazing job explaining the difference between the retail store and the supermarket approach to selling stuff online and offers a number of suggestions to improve the retail store shopping experience.
"The idea that free users generate free marketing is self-defeating." Workable's CEO Nikos Moraitakis on why they got rid of their free pricing plan.
"We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content." Interesting to see how increasingly cards seem to be the one-size-fits-all solution to mobile and responsive design challenges.
I just couldn't send out this newsletter without mentioning the stunning new iPhone 5s and its equally impressive product page. I guess when Baekdal talks about the retail store experience, this is exactly what he means.
You've got to love Opera for thinking differently. As they figured it could be done better, they completely rethought the iPad's web browser. Without back and forward buttons, without url field or tabs. The result is called Coast and an interesting experiment in touchscreen gestures.
I came across these subscription numbers (average number of subscriptions between 01/07/2012 and 30/06/2013) for five well-known Belgian magazines. The digital (iPad) subscriptions are pretty startling, ranging from 33(!) to 302. While I had absolutely no idea what the numbers would be like, I would never have guessed them to be this low. Fair to say the current export-to-pdf approach (with only Knack adding some interactivity) isn't really working.

More small things

  • Apple's little big details: this is what happens when you set up your brand new mac on your birthday. Awesome!
  • More wristbands: Nymi is using your cardiac rhythm to authenticate your identity.
  • And finally: why Walt Disney was the world's first UX designer (including Mickey’s 10 commandments).

All the small things is published by Tijs Vrolix (@tijs)
(That's Tijs Vrolix Sint-Truidersteenweg Hasselt 3500 Belgium for 100% legal correctness.)

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