Caribmedia - issue 55
Welcome to the CaribMedia.com newsletter!
We hope that it will keep you informed about new trends, projects, opportunities, as well as important tips and stats. We welcome your feedback at any time!
Online Marketing
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The Keys to Writing Reminder Emails That Work
This may come as a surprise but the average open rate for emails one sends out is about 20%, which makes well-constructed reminders all the more important, and all the more effective when done right.
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Just how connected do you want to be?
With all the recent talk about NSA snooping, how Google, Facebook and other online services hand over your information to government agencies (almost 12,000 requests from the US government for Facebook user data in the first 6 months of 2013 alone), there are compelling reasons to be concerned about security and privacy This article focuses on how the more connected we and our homes become, the more we open ourselves up to security and privacy breaches. This article outlines the problems and offers possible solutions to industry stakeholders.
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Search Engines
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How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand
Google Author Markup is one part of a larger system called Google Authorship which lets you link the content you create to your Google+ profile. It displays a picture of the writer of an article that shows up in a Google search
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INFOGRAPHIC: How to Create a 'Perfectly Optimized' Webpage for Search
Building the perfectly optimized webpage has become the Holy Grail for many. This article and accompanying infographic can set you in the right direction with many helpful tips and pointers. Quoting straight from Monty Python's Holy Grail movie tagline: "You can do worse than see it."!
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Say goodbye to Google keyword data
The unhelpful "not provided" message when looking at keyword search data in Google analytics is likely to be the only one shown before too long. Site owners will no longer be able to see what search keywords are used on Google to find their website.
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Mobile
With Apple releasing iOS7 and it's new phones the iPhone 5S and iPhone 5C this month we'll focus on the good, the bad and the ugly of Apple's latest mobile OS.
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Apple's iOS 7: 15 Tips and Tricks To Make The Transition Easier
Here are some helpful tips on the not so obvious aspects of iOS7 to make the transition from a previous version easier.
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Apple's iOS 7 feature deters phone theft because it makes the phone much harder to use by a thief
A new Find my iPhone feature in Apple's iOS7 called Activation Lock will make it much harder for thieves to use or resell a stolen iPhone. New York police were actually handing out flyers to encourage iPhone owners to download iOS7 and use the feature!
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How iOS 7 Will Spark a Boom in App Design
Love it or hate it, Apple's iOS7 is here. The design is flat, as most things seem to be going these days (Google also just announced a flat logo design that is going to be released soon). But its not just about looks, Apple's iOS7 design is laying the foundation for a whole new suite of app designs, functionality and ease-of-use, and it would not be surprising at all if Android apps follow suit in the not too distant future.
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Complaints Aren't Stopping Apple's iOS 7 Downloads
Download headaches - Apple's servers were overloaded by an avalanche of iOS7 download requests on its release - and complaints about the OS's look and feel aren't stopping the download volume. It has been downloaded more than 200 million times since its launch on September 18, twice the amount of iOS6 downloads in a comparable time-frame.
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Design
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WEBSITE LAUNCH: Maggy's Aruba completely redesigned website is live
After some months of hard work by the entire CaribMedia team, Maggy's completely redesigned website is now available. The site is fully responsive, meaning that it works great on desktops, tablets and mobile phones of different sizes. Also features CaribMedia's e-gift certificate system, custom designed to match the site, and online payments.
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How Apple’s new iOS7 will impact your website
The new version of the operating system that powers 56.5% of global mobile pageviews is shipping with a whole range of new features and exciting design improvements. Here is what you should keep in mind when optimizing your site for Apple devices.
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Promotions & Events
Google Makes Quickoffice For iOS And Android Free For Everyone
Need to edit Microsoft Office documents on your phone or tablet? You no longer need to pay for this neat little app for Android and iOS, it's now FREE.
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Upcoming Events
Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.
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Social Media
New Study finds Google +1 Shares don't mean higher search rankings
Facebook Marketing: Your conversations are the product
Facebook's Hashtags Might Not Be as Social as You Think