Odd, but true: your website is not about you (or even about your business). Particularly if you're selling something.
What do you see when you read the text on your home page, and throughout your site? Is it a lot of, "I," "my," "we," and "our?" If so, stop right there! It's time to give your website a big push so it stops being about you and starts being about your customer/client/reader/visitor.
Visitors to your site want to know how the website and what you offer on it will serve them. They want to know how it will solve a problem of theirs. They want to know why they should find it interesting.
Try an experiment. Take the text on any page on your website, and try to write it again to be about the main character in your customer's story: herself.
Feeling a bit full of yourself after re-reading your website? You're not alone. It's tricky to figure out how best to present what you do.
Many of our clients hire our copywriter to help with this task. Natalia is supernaturally good at what she does (we chose her from over 40 applications for being the most skilled, personable, and punctual of the whole promising bunch!).
If you're interested in preventing your visitors' eyes from glazing over when they scan your site, we'd love to schedule you in to have us edit your site's copy or write up something new for you.
Please reply to this email to start a conversation about how we can turn your text around to really interest and engage your customers!
