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Persuasion Power Point #359
by Michael Cloud
The Assault of Laughter
In politics and economics, there are hundreds of different ways of responding to ideas and proposals you disagree with.
Humor is one powerful way. It dissolves tension. It changes the tone of the conversation. It's fun. And many people love to share a good joke.
Mark Twain wrote, "Against the assault of laughter nothing can stand."
H.L. Mencken wrote, "One horse laugh is worth 10,000 syllogisms."
Both proved it in their writing. So did Ambrose Bierce in The Devil's Dictionary. So does P.J. O'Rourke today.
Free-market pamphleteer Frederic Bastiat sometimes used humor to skewer bad economic ideas. Read his marvelous essays " The Candlemakers' Petition" and " The Negative Railroad." Hilarious — and more relevant today than when he wrote them.
Consider a famous example from politics.
In the 1984 Presidential campaign, a growing number of people believed that Ronald Reagan was too old for a second term.
During a televised debate with 56-year-old Walter Mondale, 73-year-old Ronald Reagan put the issue to rest with a quip:
"I want you to know that also I will not make age an issue of this campaign. I am not going to exploit for political purposes my opponent's youth and inexperience."
Even Mondale laughed.
Want to use humor against Big Government ideas?
1. Recognizing a good political joke — and sharing it - is easier than making one up. So when you hear or read a good joke or humorous remark about Big Government, write it down or otherwise save it. Email it to friends. Tell it to people in the office. Same with a funny quote or a libertarian online meme or video. If it's good, some of them will in turn pass it on. If it's great, it could go viral.
2. Read a collection of political wit and humor — and substitute your target for theirs. Great Political Wit by Robert Dole is a good place to start.
3. If you want to learn how to build a joke or write comedy, read New Comedy Writing Step-by-Step by Gene Perret. You'll learn and laugh. I studied with Mr. Perret in the 1980s. He's a master comedy writer. Or Comedy Writing Secrets by Mel Helitzer and Mark Shatz. It's very good.
In a world of self-important, know-it-all politicians and pundits, we need more humor. At their expense.
In a world where every issue is crucial, where every election is the most important ever, where our failure to elect this golden candidate could destroy Western civilization... we need laughter.
In a world of bloated big government balloons... you can be a pin.
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Michael Cloud's latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.
In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.
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Unlocking More Secrets of Libertarian Persuasion
Transform your libertarian outreach!
Click cover to see more and order.
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Ask Dr. Ruwart
Dr. Mary Ruwart is a leading expert in libertarian communication. In this column she offers short answers to real questions about libertarianism. To submit questions to Dr. Ruwart, see end of column.
Is gene patenting akin to slavery?
QUESTION: Regarding the issue of patented genes: If a person — their body — is made up of genes, is not owning the genes which make up that person's body akin to slavery? Slavery being the ownership of another person?
MY SHORT ANSWER: The usual way that a company patents a person’s genes is to take a blood or tissue sample from a willing donor during a study to test new drugs. Usually, the donor signs an “informed consent†explaining that the company might make — and patent — a gene product from the blood or tissue without any further compensation to the donor.
The patent entitles the company to use or sell the gene or gene product from the donated sample only. The person is not owned, and can’t be forced to give additional samples, so he or she isn’t what we’d normally consider a slave.
However, such patents do create property rights issues, because, in theory at least, a donor couldn’t sell the same gene or gene products to another company or person. In my opinion, the problem is the U.S. Patent Office, which should not have allowed such patents to be issued in the first place. However, because the FDA requires so much expensive testing for new drugs, companies wouldn’t develop gene products, even if they cured major diseases, without the patent protection that allows them to recover their costs.
The Supreme Court, it seems, agrees with me. In a landmark decision against Myriad in June, 2013 (Association for Molecular Pathology v. Myriad Genetics, 569 U.S. 12-398 (2013)), the Supreme Court ruled that genes can’t be patented because they occur in nature. Since the U.S. Patent Office has already granted a couple thousand gene patents, this decision will create a lot of economic chaos. It will limit the development of genetic diagnostic testing as well, because the cost of regulatory FDA hurdles won’t be recoverable in many cases without these patents.
I was in the pharmaceutical industry during the time that FDA regulations were increasing. The company I worked for, and others, made the decision not to develop unpatented products because of this problem. We need to get rid of this excess regulation so that patents are no longer necessary for drug development.
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Got questions? Dr. Ruwart has answers! If you'd like answers to YOUR "tough questions" on libertarian issues, email Dr. Ruwart
Due to volume, Dr. Ruwart can't personally acknowledge all emails. But we'll run the best questions and answers in upcoming issues.
Dr. Ruwart's previous Liberator Online answers are archived in searchable form.
Dr. Ruwart's latest book Short Answers to the Tough Questions, Expanded Edition is available from the Advocates, as is her acclaimed classic Healing Our World.
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Click cover to check out Dr. Ruwart's latest book!
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One-Minute Liberty Tip
by Sharon Harris
Too Much Libertarianism?
Little Johnny had been playing outside. He came running into the house and asked, "Mommy, where did I come from?"
She'd been waiting for this question, so she took a deep breath, sat down with Johnny, and explained all about the birds and the bees and the wonders of how children are conceived and born.
When she finally finished, she asked him, "Did that answer your question?"
"I guess so," he replied. "But Joey said he came from Boston."
Sometimes we give people a lot more information than they want to know!
That can be true about libertarianism and political issues, too.
When someone asks you a question about libertarianism, begin by giving them a short answer. Start with soundbites.
Most people prefer to get a little information and then ask more questions, rather than getting a long lecture in response to one question.
A conversation goes much smoother when there's give and take, so before going ahead and giving a longer answer, get permission from the other person. Ask them a question like one of these:
"Did that answer your question?"
"This is one of my favorite topics. Do you mind if I tell you a little more about it?"
"Do you have time to discuss this further?"
"Would you like to know a little more about this?"
Continue to be sensitive to their level of interest. Be alert to signs of disinterest, like fidgeting, looking around the room. Be ready to ask a permission question again, if the conversation extends.
(If you sense their attention is drifting, or time is an issue, you can also offer to supply further information in another form. "I know a great short article on this topic. Would you like me to email it to you?")
Of course, sometimes you can sense that the person you're talking with is very interested and desires to talk and learn more. But you'd be surprised — sometimes that is hard to tell, especially when you're in the midst of talking about a great passion of yours. So play safe and ask.
It's generally better to give too little — and leave them interested in hearing more — than to drown them in information.
As Michael Cloud likes to say: Don't try to quench their thirst with a firehouse. Offer a glass of water instead.
Remember the old show business wisdom: "Always leave 'em wanting more."
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Sharon Harris is president of the Advocates for Self-Government.
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What's Happening with the Advocates
NEWS and UPCOMING EVENTS
UPCOMING ADVOCATES LIBERTARIAN COMMUNICATION EVENTS: Advocates President Sharon Harris will be conducting libertarian communication workshops or giving speeches at these upcoming events:
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November 16: Communication workshop at Utah Valley University, Orem, UT, sponsored by Libertas Institute, Students for Liberty, Young Americans for LIberty and Campaign for Liberty
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November 19: Speech at meeting of Atlanta Chapter of America's Future Foundation.
Attendees will learn how to dramatically increase their effectiveness at communicating the ideas of liberty.
IN THE WORKS
Note: if you would like to learn when dates and places are set, please email Sharon.
January 2014: Communication workshop in New Orleans. Place and date TBA.
January 2014: Communication workshop in Kennesaw, GA. Place and date TBA.
February 2014: Communication workshop in Nashville. Place and date TBA.
March 2014: Communication workshop in Colorado. Place and date TBA.
Email us now if you'd like us to send you further information on these events.
Email Sharon if you'd like to learn about having a communication event near you.
ONGOING
FREE OPH KITS FOR LIBERTARIAN STUDENT GROUPS: Thanks to the generosity of our supporters, we're giving our acclaimed OPH (Operation Political Homeless) outreach kits to libertarian student groups FREE — if they simply promise to use them a minimum of three times a year and send us photos documenting their OPH activity. OPH — praised as the best recruiting tool in the libertarian movement -- normally sells for $50.00.
If you're in a student libertarian group, click here for more information on getting your free OPH kit.
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Go to the Advocates Twitter account and click the "follow" button below our picture. Thanks!
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2014 FREEDOM CRUISES: Advocates Board Secretary and long-time libertarian leader Dr. Ken Bisson invites you to join him for a Freedom Cruise. Enjoy a wonderful trip on a luxury cruiser — at a bargain rate! Great food and fine company. Non-libertarians welcome! On January 26, 2014 the 17th Annual Freedom Cruise embarks: a 7-day Holland America voyage to excellent snorkeling destinations Grand Cayman and Cozumel, with visits to Key West and Half Moon Cay as well, all on Holland America's newest cruise ship! (These aren't Advocates events, but libertarians who have been on past cruises rave about them.) Ken offers two other February 2014 cruises as well. For photos and more details — or to sign up for free, no-pressure, no-commitment email updates — visit Freedom Cruises.
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