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Celebrating 2013
Pumpkins, fall colors and sweater weather...just a few things I love about this time of year. As we transition from fall to winter and prepare to close out the year and celebrate the holiday season, I hope we can take some time to acknowledge how far we've come this year with our marketing efforts. As always, if you have new marketing ideas, please let me know. And remember that the more effort you put behind marketing yourself, the more patients you will have!
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New Staff Update
You may have noticed a few new faces at our clinics. In the past few months we have had one new person join the billing department and 5 new Physical Therapists join our MTI team. Please help me welcome:
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MTI's Shaken, Not Stirred Holiday Party
We hope that you can join us on Saturday, December 14th for a fun evening of celebrating 2013. The evite for our holiday party went out this week, so please be sure to RSVP no later than Friday, November 22nd. We hope you can join us! |
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And the winning clinic is....FREMONT!
Congratulations to all of the clinics for participating in MTI's Great Pumpkin Caper (and to all of the clinics that dressed up for Halloween - amazing!) It was so exciting that all seven clinics submitted a pumpkin and I loved how creative and unique they all were. I'd like to extend a special thank you to Bessie, who took the initiative to create a pumpkin for the Issaquah clinic all on her own!
I'd also like to commend everyone at the Fremont clinic for truly getting into the spirit of this contest and really giving it their all. They ended up with 67 votes for their pumpkin! We had 95 people vote and really grew our Facebook "likers" and our Twitter followers as a result of this contest. Nicely done!
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2013 Event Sponsorship Recap
One of our goals this year was to have more of a presence in the communities where our clinics operate. In order to facilitate this goal, we selected a few community events and races to sponsor this year:
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Bellevue Four on the 4th Dog Walk
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Kirkland Classic Car Show
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Issaquah Salmon Days Splash!MOB
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Magnolia Bike the Bluff
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Fremont Oktoberfest 5K
While it is difficult to track the business impact of participating in these events, we do know that we gained a few new patients, helped increase awareness of our clinics and showed that MTI Physical Therapy cares about the communities in which we do business.
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Zoho - Our new Provider Relationship Management tool
We are excited to announce the launch of our new Provider Relationship Management tool - Zoho. This tool will allow us to manage information about all of the providers who refer patients to us and to whom we refer patients to. It's a very robust and flexible tool which we hope will allow us to more easily share information about our providers.
We are slowly rolling out Zoho clinic by clinic -- we hope to give all of our Physical Therapists access to Zoho in the next few months. If you've already been invited to join Zoho, please be sure to activate your account right away by following the directions in the email invitation.
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New Website!
Have you checked out our new website yet? We launched it almost two months ago and we're getting great feedback on this new, informative site.
If you haven't visited our website yet, please check it out and let me know what you think! Be sure to check on the new blog also - some of our clinic Managers have been doing a great job submitting interesting blog posts. If you'd like to contribute to the blog, let me know! |
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Promoting Social Media & Yelp Reviews
We are doing really well promoting our social media channels -- I am really happy with the steady growth in our Facebook "likers" and our "Twitter" followers (we have 92 to date). Please keep reminding patients to connect with us through our social media channels! What might help is to add links to our social media channels into your email signature. Here's an example of what that might look like:
Anna Starikov
Marketing Coordinator
MTI Physical Therapy - Bellevue
Tel: 425.746.2475 x 1708
Fax: 425.746.2471
Web: mtipt.com
FB: facebook.com/mtipt
Twitter: @mtipt
Another way that patients find out about MTI is through Yelp. We don't have a lot of recent Yelp reviews -- unfortunately, the few that have been submitted were not very positive. It is more common for people to post unsolicited negative reviews than positive reviews. We need more positive reviews to offset the negative ones, so please remember to ask your patients to leave us a positive Yelp review after they've been discharged.
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