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 You might already be familiar with the opt-down. Managed through a preference center, this best-practice allows a subscriber who might completely remove himself from your email communications to reduce frequency and/or refine the content he sees. Though his marketing preferences are at a reduced or restricted level, it doesn’t force him out of the subscription pool altogether.
While this has intuitive value, a brand marketer recently quantified for me how important it is to support opting-down. Read more |
 Facebook is great for interaction and conversation with consumers. It’s not quite so successful at driving direct sales, website visits and similar.
For B2C organizations, it makes sense to exploit Facebook’s reach among consumers when building your list, for example by encouraging those who follow you on Facebook to sign-up for your emails. Read more |
 We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? Read more
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