FOLD of the WEEK: Stylish Swiss Cufflinks Mailer
 
 

FOLD of the WEEK: Stylish Swiss Cufflinks Mailer

Get ready for a treat, everyone. This week's selection is a special event mailer that comes to us all the way from Zurich, Switzerland. Direct mail experts WIRZ Wietlisbach Dialog, part of the WIRZ Group and BBDO Worldwide partner, created this beautiful self-mailing invitation for their annual event, WIRZ Cocktail. The theme for the year was "style" and they created a very exciting interpretation of formalwear. The piece features a pinstriped charcoal gray paper sleeve, a soft white French Cuff shirt with a bejeweled brad serving as the cufflink. Remove the cufflink and the invitation opens. Classy, beautiful and inspired.  
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