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Nov/2013
Online Marketing | Social Media | Google and SEO | Mobile | Design | Notifications & Events

Caribmedia - issue 57

Welcome to the CaribMedia.com newsletter!
We hope that it will keep you informed about new trends, projects, opportunities, as well as important tips and stats. We welcome your feedback at any time!

Online Marketing

The Single Most Important Website Metric

The Single Most Important Website Metric

Your website could have a million visitors a month but be failing miserably. Unless a significant proportion of those visitors are taking some specific action on your website that provides value to your business, those million visitors are just traffic. Furthermore, if your business offering is bad or weak, even a beautiful website won't save you, so you need to back up the fancy presentation with actual delivery of value to your customers.
7 Tips to Make Your Email Marketing More Mobile-Friendly

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

Having an effecting mobile marketing strategy does not only depend on understanding the different devices your mobile content should target, but more importantly how and in what context users of those devices are viewing your content, in order to make it useful to them and therefore most effective. Thought should go into what content is shows and when it is shown and how users can share that content and engage with it.
 

Social Media

How to Improve Your Facebook Marketing Using Facebook Insights

In limited release earlier this year, since October Facebook's insights have been rolled out to all Facebook pages. Although there is a lot of information that can be gleaned from Facebook Insights, this article focuses on two key metrics, Reach and Engagement which are arguably the most important ones to be monitoring closely.
How to Improve Your Facebook Marketing Using Facebook Insights

5 Social Media Marketing Trends for 2014

Here's a peek into what's in store for Social Media for next year. Who will be the winners and losers? Will Google+ finally make its mark? This article gives some points of view on some things that could unfold in social media marketing in 2014.
5 Social Media Marketing Trends for 2014
Find CaribMedia.com on Facebook. Like our page and stay updated with latest news, services, promotions and special offers.
 

Google and SEO

Matt Cutts is the Google guru who many turn to when wondering what to and what not to do with their websites in terms of Google SEO impact. This month we feature a couple of his tips.
Don’t Worry About An SEO Down Side To Responsive Design, There Is None

Don’t Worry About An SEO Down Side To Responsive Design, There Is None

At one point earlier in 2013 it seemed that Google preferred separate mobile sites to sites that combined desktop and mobile visibility via a responsive design which adapts to different screen sizes. Matt Cutts, who is the Google guru who many turn to when wondering what to and what not to do with their websites in terms of Google SEO impact dispels any fears that responsive design is in any way penalized by Google.
More Pages Does Not Necessarily Equal Higher Rankings

More Pages Does Not Necessarily Equal Higher Rankings

Here Matt clarifies whether the number of pages on your website can affect your ranking. He explains that a large number of pages doesn't necessarily mean higher rankings but also points out that the more pages you have, the more chances you have to rank for different keywords and keyphrases.
Google Webmaster Tools Adds “Security Issues” Section

Google Webmaster Tools Adds “Security Issues” Section

The internet is not a very nice place behind the scenes and websites are constantly probed for vulnerabilities to see if they could be exploited to gain access to the website and the underlying resources, often the server resources or access to information that may be stored. Recently Google added a security issues section to their Webmaster Tools to help in identifying malware and other uninvited guests and ways to remove them. 
 

Mobile

Mobile Now Drives 28 Percent Of All Web Traffic

Mobile web traffic is up 67% from 2012, now reaching well over a quarter of all web traffic. The distribution between iOS and Android is also balancing out, with Apple iOS devices losing and Android devices gaining ground since 2012, although iOS still has a slight edge over Android.
 Mobile Now Drives 28 Percent Of All Web Traffic
 

Design

Casa Tua Pizzeria gets a tasty redesign

New site launch: Casa Tua Pizzeria gets a tasty redesign

Casa Tua's new website features mouthwatering pictures of pizza and other Italian delights combined with a completely revamped design that is totally responsive for viewing on mobile devices. The site also provides easy access to the two Casa Tua locations and their delicious menus.
 

Notifications & Events

Upcoming Events

Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.
 
We welcome your feedback at any time!

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Aruba

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