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January 2014
http://www.ultimatebusiness.com.au/
January 2014
Welcome Back..

Happy New Year!  I hope that you enjoyed a wonderful Christmas break with family and friends and have starting 2014 with lots of energy and excitement about your business!

UBS had lots of changes in 2013, with new software programs, clients and staff.  It was time to do some planning for 2014, and start with a whole fresh outlook and get some new idea’s flowing.  I now have clear goals for 2014, which both clients and UBS will benefit from. 

One of the big things that helped me with my planning was my study of Cert IV in Small Business Management.  Not your usual course, but one specifically tailored for a group of existing business owners.  The course has given me a whole new excited feeling about my business!

One of the key topics we worked on was Market Segmentation.  We were shown how to calculate the most profitable clients as a segment of our business, and then how to market to them directly and more effectively! 

You can do this for your business too.  Below is an example of what you can do, just change it to suit your individual business.  Add each of your clients and give them a point (or more or less if you wish) if they meet the criteria.  You can then sort by the Market Segmentation column to find your most profitable segment.


 
Now you know who you perfect client is!  Make 2014 your year to go and find them!

If you are not sure or would like some help with getting started, please feel free to call for a chat and I can start you in the right direction.

Give it a try, you might be surprised with the end result, I know I was!
Referrals:
The greatest compliment you can give us is a referral.  As a sign of our appreciation, any referrals we receive that turn into closed business mean you will receive a $100 Westfield Voucher!
We focus on the detail!

T: (02) 9545 1111                                 
F: (02) 9545 1188                                
M: 0421 029 003
E: lucy@ultimatebusiness.com.au
W: http://www.ultimatebusiness.com.au/
A: a1/ 674-678 Old Princes Hwy, Sutherland, NSW 2232