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In this and every season, our intention is just to keep on giving. 

Our practice of giving by sharing valuable content is inspired by our gratitude for your kind attention as readers, for the support of our wonderful clients, and for the collaborative spirit of sharing that's at the heart of the Web. In this e-newsletter:
  • Check out my 3 favorite high value Internet marketing insights that I've learned recently from top experts. You may be surprised to hear how simple they are!
  • Meet singer/songwriter Michelle Schmitt, one of our favorite clients. Not only are we proud of the website we've created for her, but we want you to know about her upcoming benefit concert for Meals on Wheels.
  • Discover more "Luscious Links," my personal picks of the best of the best in free resources for improving your Internet marketing.
  • Learn how you can upgrade your Internet marketing strategies for a more prosperous and sane 2014.

Marketing strategy is a moving targetNew Blog Post: 
3 Surprisingly Useful Internet Marketing Tips from Top Experts 

Social Media is a constantly evolving medium, thus all of us need to keep learning. To help you be more effective, here are three easy to implement, leading edge insights from top experts that I follow:
  • Share Your Blog Posts More Than Once
  • Offer More Than One Opt-In Opportunity
  • Triple Down On What You Do Best
Read my recent blog post to learn the why, what and how of these strategies.

Client Spotlight: Michelle Schmitt
Her Music & Heart Benefit Us All

CSO-to-Go package with Jon Leland, chief strategy officer

One of our favorite clients, Michelle Schmitt, sings her heart out in many ways.

Yes, we are proud of the website we have created for her. But we are even more proud of her for her creative courage and the way she keeps giving to our communities.

Just one example is her annual benefit concert for Meals on Wheels. This coming Wednesday night, December 18th in San Francisco, Michelle and her musical all-stars (no kidding) will be performing at the new SF Jazz Center. 100% of the proceeds, including CD sales, will go directly to Meals on Wheels San Francisco. We hope to see you there! Please click here for details

Luscious Links

Sometimes you learn more from examples of what not to do than from abstract suggestions about what you should do:

7 Critical Mistakes You're Probably Making On Social Media

I loved seeing Gary Vaynerchuk at a book event recently and I'm really appreciating reading his new book (recommended reading). Fast Company took some key insights from the new book and turned it into this very solid post. Read more...


The Top Social Media Mistakes of 2013 (Infographic)
This visual post layouts out a timeline of mini-case studies that are social media disasters. Each illuminates "worst case scenarios" and provides a clear lesson in what can go wrong if you don't pay attention to your social media marketing. Read more...
Make Strategy Your Focus in 2014

Please Help Me to "Triple Down on the Things I'm Best At"  

As Gary Vaynerchuk recommends via the blog post referenced at the top of this newsletter, I'm calling on myself to focus on what I'm best at... and I believe that is designing and implementing powerful and effective Internet marketing strategies.  

As we move into 2014, do you have questions about your existing Internet Marketing Strategy? Or are you looking to start from scratch with a new strategy?  Whatever your needs, I invite you to bring them to me. I would love to support your organization to exceed its online marketing goals (or help you define them so they are measurable and attainable).

Please click here to learn more about our Internet marketing strategy services, or click here to ask for a free consultation.

Thanks for reading! All of us at ComBridges wish you and yours the happiest, healthiest, most fulfilling and rewarding Holidays and New Year ever!

Jon Leland

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