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 The elves over at Google have been busy fine-tuning and shaking up Gmail this year, surprising us with tabbed inboxes over the summer and cached images earlier this month.
What about image caching, though? Before, Gmail asked users whether and how they wanted images displayed. Now, images are displayed automatically and served through Gmail’s proxy servers. What does this change mean for email marketers? Read more |
 In case you haven’t heard, the Internet will be changing somewhat drastically over the next few years. ICANN announced the new gTLD (generic top level domain) program early last year that will expand the current pool of obtainable generic domain suffixes from 20 or so, to well over 1,000.
What impact, if any, will the gTLD program have on the email world? Read more |
 Despite all the best practices at your disposal, some – even many – of your email subscribers will eventually go “inactive”. This means they stop opening or clicking on any of your messages.
How do you best deal with these inactive subscribers? Read more |
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