First and foremost, our goal is to put our customers into the correct type of footwear based on their arch type, weekly mileage, past and/or current injuries, and future goals (the correct footwear will make running or walking much more enjoyable and injury-free). We do this a few different ways. We want to ask questions regarding your running or workout history. What is your weekly mileage? What type of surface are you mostly running on? Are you experiencing any nagging injuries? With this information, we can  discuss footwear options that are best tailored to your individual needs and goals!

Our big focus with determining the correct footwear is to analyze an old pair of running or walking shoes (when possible). An old pair of shoes has thousands of footstrikes embedded into the sole and midsole of the shoe. This will show us how you land into the shoe (heavy heel strike or midfoot strike), as well as if the shoe has supported the foot effectively. Is there a "crinkling effect" in the foam in the medial side (arch side) of the shoe? Is the whole lateral side (outside) of the shoe worn from heel to toe?

We can also perform an in-store gait analysis when determining your correct footwear. While watching you walk, do your feet stay neutral or overpronate (excessive roll/collapse of the arch and ankle)? Contrary to video gait analysis enthusiasts, overpronation  is visible from watching a person walk! We take all of this information into consideration when recommending footwear. We do not pull out "trendy" shoes if they will not work for your feet!

The footwear brands we carry are Adidas, Asics, Brooks, New Balance, Nike, and Saucony.  Our apparel brands include Adidas, Asics, Brooks, Illuminite, Mizuno, Nike, Saucony, and Skirt Sport.
Feetures! and Balega are our best selling socks.

We are all runners at the store (as well as self-proclaimed shoe geeks), and we know the footwear technology and the correct way to fit extremely well. We realize that every runner and walker is different, not one shoe or running form fits all, and we make the footwear fitting process as specific as possible! 

We look forward to helping you!
The Runnin' Gear Brighton Crew
Mark, Jim, Eric, & Colleen