Contented #35: News for content authors

Book 12 months of communication training in one shot

Sort out all your communication training for the coming year with an annual subscription to all Contented courses. Easy peasy.

Remember: our special offer expires on 31 January.

Until then, US$239 buys 19 courses for one person, the cost of one diploma. Essentially you pay for 10 courses and get another 9 for free — plus any new courses that we produce during the year. (Watch out for Creating Mobile Content.)

Courses cover business writing, digital content writing, social media and web writing.

Group subscriptions are included in the special offer: prices are the same as for a regular 10-course diploma. Just estimate how many staff you will need to train in 2014, purchase a subscription for that number, and enrol staff any time, as necessary.

Group discount prices
Email Alice Hearnshaw with questions and invoice requests

Writing tip: Mobile is your chance to fix web content

The world has already gone mobile. Sooner or later your organisation will redesign its websites and intranets accordingly. Everyone knows this, and the best way to prepare for the inevitable is to scour all irrelevant, superfluous or outdated content from your websites and restore the remainder to good health.

Then — when the design team gets cracking — you'll be ready!

This is a precious opportunity to train all professional staff to write well. Why not grab it? You can raise the standard of writing throughout the organisation while you get a jump-start on becoming mobile-ready.

You've been trying to get a budget for communication training for months or years, but nobody would listen.

But right now, at this historic moment, if you utter the magic phrase "mobile content" you may find a more receptive ear and even a budget for training all staff who write for the web or intranet. And let's face it, nowadays that is a large proportion of your staff.

How "content strategy" was hijacked by content marketers

Have you noticed a certain phrase metamorphosing under your very nose?
Our recent blog post is linguistic, tragic or comic depending on your point of view.

Happy New Year everyone!

The year of the horse is galloping away already, snorting and tossing its mane. We wish you an exciting year … but not too exciting.

Alice and Rachel
www.contented.com

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