Caribmedia - issue 58

Social Media can get quite overwhelming, so its important to clarify your goals, and take the right steps towards achieving those goals. This article suggests some practical, realistic goals and focuses on some useful tips to achieve them.

When Google makes changes to their algorithm, there's usually a lot of buzz around it. Same with Facebook, recently announced some changes to their Newsfeed algorithm that will impact Facebook Page owners.

Although this is likely to be a relatively new area for many, many people are already seeing your ads on Facebook via their mobile devices, and Facebook just started testing placing Facebook ads inside other third party apps, although they're not saying which. Mobile advertising is definitely an area that cannot be ignored. In fact mobile ad spending is increasing considerably year over year, and is expected to surpass radio ad spending by 2017.

We just wanted to point out that VisitAruba has a very regularly updated events calendar for many happenings in Aruba. At this time carnival celebrations include some of the most anticipated events in the Aruba calendar. If you would like any of your events listed in the calendar, just contact us and we would be happy to include it.

Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.