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| If there’s one thing that Olympians know well, it’s competition. In order to win, athletes must continuously push themselves to improve – to play harder but also to play smarter. Competition also happens to be the theme of this month’s newsletter and is something Canadian discount brokerages are all too familiar with. This month we highlight the announcement from RBC Direct Investing that is set to redefine the competitive landscape among bank-owned brokerages. In addition to price, competing on service is another strategy being used by brokerages to win over investors. Check out our review of Dalbar Canada’s Direct Brokerage Service Award to learn more about how quality client service is measured. Finally, like each Olympic host city, brokerages like being declared ‘the best’. We showcase an older but important article on figuring out which discount brokerage is Canada’s best – and what that actually means. Whether you’re a sports fan, a House of Cards fan, or a discount brokerage deals fan, February will be an exciting month. Let the games begin. |
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Lowering Commissions and Raising the Stakes
RBC Direct Investing's announcement last month that they're lowering and simplifying their standard commission rates is a major development for Canadian investors and for bank-owned discount brokerages. Click here to read more about how this change does more than just lower trading prices. |
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Making Client Service Count
In the world of online trading, most clients don't often have to interact with customer service. If or when that interaction does occur, however, the quality of that experience can have a lasting impact on a client. The Dalbar Canada Direct Brokerage Service Award is part of an in-depth evaluation of client service at several of Canada's major discount brokerages. Click here to learn more about this award and why it matters to consumers who value quality client service. |
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Getting to the Bottom of Who's on Top
In a highly competitive marketplace, being branded as "the best" online discount brokerage makes for great marketing. Unfortunately when half the brokerage field is branded as 'the best' it also makes for confused consumers. Although dated, this important article looks at how Canadian online brokerages use the rankings they receive as part of their quest to be 'the best'. |
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