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| Hi Friend, |
| The first month of 2014 is coming to an end - and everyone is slowly shaking off those January blues. Are you getting busier? Have you got your marketing sorted out for the year? Here are some recent articles you may find useful. |
| marketing |
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| 5 marketing tips from a rice merchant in ancient China |
| Good stories are hard to come by. I was lucky enough to come across with this simple yet insightful story when doing a research on Relationship Marketing. The story was told by Dr Christian Grönroos, who is a pioneering academic in the subject of Relationship Marketing. Read the full blog article » |
| Branding |
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| What is a tagline? |
| I’ve been asked this question several times, “Do you think I need a tagline for my logo?”. Like distilling a fine whiskey, it is hard to get right and takes time to create a good tagline. From a simple descriptor or an emotive tagline, a deep understanding for each business brand and how they perceive themselves is key. Read the full blog article » |
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| Grab the bull by the horns | |||||
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