You mean there are 52 weeks in a year to talk about Public Relations, Business Objectives, and Creative Projects impacting Africa? Well, don't mind if we select a week or two.
Linger is a monthly digital digest that covers content from international culture to runway shows. It is also labeled as a “Digital Fashion Magazine You Should Know†by the online PR resource leader PR Couture. Since 2006, the PR community has been relying on PR Couture for fresh insight, job leads, and strategic counsel.
Originally a model, Nollywood (Nigeria’s Hollywood) actor Gbenro Ajibade began his film career as Soji Bankole on the popular show Tinsel in the year 2007; he continued to generate interest ever since. This past year among other shows, he re-launched his international modeling career by walking for designers Bill Witherspoon (New York), Maze Couture (London), and Sana Redwani (Morocco) during Africa Fashion Week New York. Ajibade also won ‘Most Outstanding Actor Model’ at the Nigerian Model Achievers Awards in 2011 and is a nominee for the Africa Magic Viewer’s Choice Awards 2014.
Ajibade is a part of the generation of young African actors who continue to emerge in the entertainment industry. Big screen names like Lupita N’yongo, Idris Elba, and Djimon Hounsou are taking Hollywood by storm, making it the century for the rise of African thespians. Today, you see these influentials from Africa receiving awards at recognizable events such as the Academy Awards and the Golden Globes. Even at the Grammy Awards (this passing Sunday) African artists like Femi Kuti, have made their mark and influenced today’s entertainment industry.
Global Fashion Houses and International Media Houses have both tapped into the star power of African actors and actresses by crowning them as the face or cover of their products. From N’yongo’s cover in Elle Magazine to Ajibade’s cover and three page spread in Linger Magazine, the presence of Africa’s creative leaders is increasing in the western world.
--MORE— Page 2 | The Era of African Actors: Gbenro Ajibade
Ajibade’s spread in Linger Magazine, isn’t limited to his feature as an African (Nigerian) starlet, but also nods to the African Fashion and Creative Industry as a whole. Ajibade’s spread features him wearing men’s fashion tops (polos and sweaters) from Ghanian Fashion House 54 Kingdoms, accessories by KojoCode, and tailored suits from Kenya’s Fashion Design label Blackbird Designs-- with each photograph captured by Nigerian Lead photographer and Founder Ada Emihe of Avaloni Studios.
--MORE— Page 3 | The Era of African Actors: Gbenro Ajibade
About Gbenro Ajidabe:
African (Nigerian) actor, model, and television presenter. He has received much critical acclaim for his work in the MNet Series, ‘Tinsel’. Ajidabe plays the character, ‘Soji’ Bankole’, Ziggy’s bartender and aspiring photographer and the very protective boyfriend of ‘Telema Duke’. He started off his career as a model in 2005 shortly after graduating from the University. He has graced hundreds of runways including Africa Fashion Week in New York. He has been a notable face on Billboards, TV commercials, press adverts and more and was the recipient of the Most Outstanding Actor Model in the Nigerian Model Achievers Awards 2011.
About Linger Magazine:
A monthly publication dedicated to celebrating every beauty industry art form with images and content that provides a unique view on fashion. Every issue features stimulating visuals that linger, providing an experience that continues to replenish the thirst for beauty and satisfy the hunger for undeniable artistic flair.
Launched in May 2010, Linger has gained validation from certified industry organizations, such as FOLIO and The Fashion Model Directory. PR Couture featured Linger as one of “8 Digital Magazines You Should Know†in 2013. Niche Media named Linger as 'One of the Top Ten niche publications of 2012'.
Known for supporting emerging talent, Linger is a highly sought-after platform for aspiring fashion designers and models seeking an interactive home for their unique flair of creativity, due mostly in part to several fashion initiatives Linger has established.
About 54 Kingdoms:
An apparel and accessory company that brings the Pan-African creative, history and culture to the doorstep of global fashion. By paying close attention to detail and fine craftsmanship, 54 Kingdoms serves the cool, common and sophisticated. At 54 Kingdoms, we just don't dress to IMPRESS, but to EXPRESS culture, pride and identity. In 2010, 54 Kingdoms EXPRESSed their message in their debut at Africa Fashion Week New York.
About Blackbird Jeans:
Fashion label by duo—nicknamed “Syd†and “Zeddieâ€â€”launched Blackbird Jeans in 2008, with the desire to change the way the world looked at African fashion and the way Kenyans viewed their own style. Known for mixing bold prints and patterns, Syd and Zeddie create aesthetically challenging collections that pair earth tones and vertical stripes, with ankara and plaid fabrics similar to those traditionally worn by East Africa’s Maasai tribe. In 2011, Blackbird Jeans presented their signature style to the U.S. for their debut at Africa Fashion Week New York.
The premier communications and branding firm, leading in public relations and promotions in New York for African and Global business leaders in multiple industry segments, from entertainment to fashion, politics, media, and government sectors. Known as a fully integrated communications and brand strategy company, based in New York, but also known Nationally as:
· “Communications And Branding Agency That Understands The Business Of The African Fashion Industry†FORBES
· “Everyday Heroes: Young Entrepreneur Promote Economic Growth In Africa through Fashion†Black Enterprise
· “New York Based Agency Showcasing African Designers To A Global Audience†Video CNN International
· “Luxury Marketing Boutique Company With A Cultural Twist †Washington Post
For More Information Contact:
Olivia Lawrencia
Email | Pr@adiree.com
Cell | 229 234 7330
Social | Twitter.com/adiree ( @Adiree) and Facebook.com/adireepr
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2014 UPCOMING EVENTS & PROJECT LAUNCHES
Four (4) project launches, four (4) partnership announcements, and two (2) soft-launches of Adiree departments? Surely, there has to be an Adiree event or two coming your way. And you can plan on it.
And of course, the planning of our premier event, Africa Fashion Week 2014 in New York is underway, with a few new interesting twists and industry-shifting announcements. As we celebrate future announcements, we will begin to release 2013 Designer runway videos, brought to you by our newly added partners (a special announcement will be made).
Partnership invitations, designer enrollment packages will be sent in January for AFW NY 2014 participants.
IN THE MEDIA
For the ‘French-shy’ we have translated the October Issue of Forbes Africa, a bimonthly magazine published in Paris . The magazine offers-- in the tradition of American magazine Forbes -- coverage of Africa's economic news and its movers & shakers/ players.
The past month focused on Africa Fashion’s major players, including our President at Adiree and Director of Africa Fashion Week(s) NY| London | Paris |Milan |Berlin |Tokyo.
The Forbes publication is the distinct voice for innovative entrepreneurs. Forbes Africa identifies, describes, and profiles individuals or dynamic leaders on the continent and from the Diaspora.
Forbes Africa is distributed in 23 francophone countries in Africa and other continents, including France, Belgium, Switzerland and Canada.
ADIREE | ARTICLES & FEATURES ON ADAVENUE & AFRICA FASHION WEEKLY
We sift through our closet of fashionable posts, and pair some of the most interesting stories, features, and news to bring you (drum roll please)...
Adiree | Ad Avenue "Where our thoughts meet yours daily"
We wish our newest client, Moroccan designer Khadija Introna Mouh all the best as she travels to Morocco to begin production for her newest collection.
As she flies across seas, team Adiree is steadily working on rebranding the company. We will begin by redesigning their former logo, in addition to the design, development, and launch of the Moroccan Fashion House's website.
