write your brand’s obituary

What would happen if your company ceased to exist?   Thousands of companies come and go every year, barely leaving a trace of their existence. How do you build the kind of brand that would be missed? 
 
Read my latest Harvard Business Review Blog post to learn how writing an obituary for your brand can help you identify your brand essence and ultimately make an indelible mark on people’s hearts and minds.

what great brands do -- book launch

Last week marked the official launch of my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). 
 

A flurry of activity accompanied the launch, including informative related content from my colleagues and me – here’s a handy list:

My bylined articles, columns, and guest blog posts:

• What Great Brands Do (QSR Magazine)
• Let Design Do The Talking For Brands (Forbes CMO Network)
• New Year’s Resolutions for Your Business (Upstart Business Journal)
• The Secret Sauce of Employee Recruiting and Engagement (The Keva Dine Agency – three-part series)
• Hold the Cone (Shep Hyken’s blog)

Virtual blog tour:  features on my book by marketing thought-leaders:

• Jackie Huba
• Phil Gerbyshak (video)
• Paul Williams
• John Moore
• Jay Ehret

Write-ups about the book:

• by Scott Goodson (Huffington Post)
• You Are What You Read, by Dain Dunston, author of Nanovation

Radio interviews:

• Branding Expert Discusses Strategy of Super Bowl Ads on Bloomberg Radio (The Hays Advantage)
• What Do Great Brands Do? on WGVU (NPR in Michigan)

Print Q&As and interviews with me:

• by QSR Magazine
• by Sean Van Tyne, author of The Customer Experience Revolution
• by Annette Franz Gleinicki (CX Journey)

Reviews on Amazon

Warwick’s Book Signing and Launch Event (pictures)

Thank you to all who’ve made this such a terrific launch!  I am so blessed to have such faithful, supportive friends and colleagues.