Carib Media Newsletter - Three tips to Rank Higher on TripAdvisor, 7 Ways Google Glass Will Change Search, 10 Lessons We Can Learn From WhatsApp

Online Marketing

Three tips to Rank Higher on TripAdvisor

While there is no doubt that reviews on TripAdvisor can be a double-edged sword, there is also no denying its importance in that millions of people use it as one of their favorite trip planning tools. Achieving good visibility on TripAdvisor is therefore important, here are some tips that can help.

Social Media

Facebook to Marketers: Get Smarter With Your Creative

The message Facebook is sending out loud and clear is that if marketers want more exposure in users' news feeds they need to get much more creative with their creative!

Google and SEO

7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing

Google recently announced that Google Glass will be openly available for purchase before the end of 2014. There are differing viewpoints on whether Google Glass will be a passing fad and just fizzle out or if it will be the next big thing. The possible impact to search and marketing in general could be significant. It's deep integration with Google+ may also be the long-awaited push for Google's social network. Here are some possible scenarios.

Mobile

The big news recently was Facebook's multi billion-dollar acquisition of WhatsApp. Some sources report it at $19 billion others at $16 billion, what's $3 billion among behemoths? Whatever the precise figure, it was a big deal. Here are a couple of related articles.

10 Lessons We Can Learn From WhatsApp

AOL's Steve Case weighs in on some lessons that can be learnt from the largest ever acquisition of a venture-capital backed company. WhatsApp became the messenger of choice for more than 450 million users primarily through viral spread, using no traditional marketing or advertising whatsoever.

Messenger Apps Are Changing Mobile to the benefit of brands

Clearly messaging apps are catching the attention of the big boys, because they are some of the most frequently used apps for mobile users. Which has everyone trying to figure out how to best leverage these apps to add features that provide additional benefit to brands and brand marketers.

The Samsung Galaxy S5 Is Missing 5 Big Things

Also big news this week was the launch of Samsung's Galaxy S5 smartphone. Many think despite the hype, Samsung's new version of the immensely popular S4 fell short of any groundbreaking wow-factor features, and may have missed out on the opportunity to really shine.

Design

New site launch: Renaissance Aruba Timeshare website undergoes renovation

The Renaissance Aruba Timeshare website got totally overhauled recently. The website features eye-catching pictures of the resort and focuses on information about the complete renovation of the resort that will take place in 2014.

Promotions & Events

Upcoming Events

Interested in attending a Social media, marketing, mobile or general business event? Check out the upcoming events calendar courtesy of Mashable. You can filter by event topic, location, and date range.

Caribmedia - issue 59