CHICAGO, IL -- Hello and welcome to another installment of Obsidian’sRazor Report Quarterly…[*insert broad, tired comment about the weather in the midwest*]. Now that’s out of the way, let’s get down to business. First Quarter of 2014 has once again proved to be pretty sick. Obsidian’s roster has been booked solid from television to design work, editorial to interactive and experiential campaigns. Fire up that coffee, put on those headphones and get your learn on.
One more time with the disclaimer; this quarterly newsletter is intended to be is a celebration good work done by good people that you, the valued and respected recipient ought to be aware of. That being said, if you are not convinced that you should be reading this newsletter then you can unsubscribe below, no hard feelings. Once again, we welcome you to the edge. This is where we live. We like it here and we think you will too.
///:humble knows branded content.
New York, NY -- Recently, bi-coastal hybrid production company, humble released a short film called "Tips of our Fingers". The film was written and directed by roster directors Sam Stephens and Charles Whitcher and revolves around a young girl who hears music when she points at seemingly mundane objects. The film which was commissioned by Canon and has received rave reviews. The whole idea behind this short film was to shoot a beautiful, cinematic piece using only the new EOS 70D DSLR camera and the results were stunning. Humble is no stranger to the world of independent films having launched "Tumbleweed Tango" and "The Trial of Barnaby Finch" earlier in 2013, but this is their first step into the coveted branded entertainment category, needless to say it was a success. The film was written up in Source e Creative along with a really nice interview with the directors, you can catch the whole article
///:Cosmo Street cuts for the Super Bowl
Los Angeles, CA - - In what was both an underwhelming game AND and underwhelming display of television commercials, Cosmo Street editor Stephane Dumonceau cut together a beautiful doc-style spot for Budweiser centered around a solider returning to his home in Winter Park, Florida only to be met by a parade in his honor. A :60 aired for the big game, but there is a 5 minute version as well. Click HERE to read AdWeek’s review of the spot as well as check out the long-form version.
///:Jason Goldwatch & chef Roy Choi puree a leprachaun with the help of Google Glass
Invalid Vimeo Video Id: 89415011 New York, NY -- In honor of St. Paddy's, Jason Goldwatch and chef Roy Choi create the East Los Leprechaun Burrito using Google Glass. This culinary masterpiece [and the applicable use of some cool tech] got this 2-minute piece Creativity's Pick of the Day. Click HERE to check out the full article.
///:WILDLIFE nabs FWA for Toyota's Fantasy Football Hall of Fame
Los Angeles, CA -- Saatchi LA teamed up with Wildlife to help create the new website for Toyota's Fantasy Football Hall of Fame. One of the more notable pieces of the site is the 'History' page, which is an interactive timeline of Fantasy Football. Click HERE to view the live webpage.
Development Specs:Back End Development, Custom CMS, Custom Nomination, Front End Development, HTML5/JavaScript, UI/UX Design, Custom Voting System
///:Squeak e Clean kicks out the jams for Nike
Los Angeles, CA - - See what we did there? Yes, this is W&K and Nike’s follow up to the hit “Write the Future†campaign. This campaign, called “Risk Everything,†was directed by Jonathan Glazer and features players Christiano Ronaldo, Wayne Rooney and Neymar. Original score and sound design by Squeak e Clean.
///: ... OR DIE
It’s a fact: if you put the phrase "or die" after anything, you immediately sound more badass. We have 2pac to thank for "Ride or Die" and well the 80's to thank for "skate or die," but what about "Innovate or Die"? I'm sure somebody with a non-badass product or service is using that phrase right now, but what does it really mean?
The other day I watched a few videos of Rodney Mullen, a professional skateboarder and one of my idols since I was young. I was struck by how stoked on innovation [and skateboarding] this guy was, which prompted this little op/ed piece. Click here to read
*DISCLAIMER* The views or opinions expressed in this blog are 100% those of Matthew Bucher and Obsidian. If you don’t like it then you can click that little red button in the upper left of your browser. We'll still love you.
