Southland Sales in March are up 8% Over March 2013

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Paul Webb Sales Class Next Week, April 29 - May 1

SMCDA will offer a three-day Paul Webb sales class next week, April 29, 30 and May 1. Call SMCDA at 562-467-5252 for details.

Graduates are outpacing veterans at dealerships. Call today to find out more about this great program!

Students Represent SMCDA at NYC Auto Show Tech Competition

Students finished day one of the National Auto Tech Competition yesterday and today will complete the diagnostic phase in which the SMCDA team will fix and work on a “bugged” Infiniti QX 60.

Southland Sales in March are up 8% over March 2013

The growth is slightly down from the 9.3% increase YTD. Lexus picked up market share. Click here to download the Southland Auto Outlook for March 2014.

April 24 Mike Esposito: How Employee Satisfaction Can Drive Customer Loyalty and Retention

Tomorrow, April 24 at 10am Pacific
Presenter: Mike Esposito, CEO of AutoMate

The proven way to improve customer retention is to focus on your employees and to create a great place to work.

Car dealers spend millions every year on customer retention products and services, and with good reason: many studies show that increasing customer loyalty leads to higher profits.

However, true customer loyalty starts with a transaction, and the people responsible for those transactions are your employees.

Join Mike Esposito as he examines how by focusing on employee satisfaction you can create organic improvements in customer loyalty and retention.

You Will Learn:

The critical difference between customer loyalty and customer retention
Why customer loyalty programs so often fail
How to create a “great place to work.”
Why CSI has nothing to do with customer loyalty and retention
A better way to track your store’s customer retention success

May 1 | Mark Rodriguez: Updated Phone Skills for Showroom and BDC

May 8 | Don Tipton: How to Create a Killer Business Plan for your Service Department

Paul Webb Offers Free Downloadable Sales Book

As a gift to SMCDA members, Paul Webb presents his new book:

The Number One Best Selling Book ... For Automotive Sales Professionals

You can download it here:

http://thenumberonebestsellingbook.com/free/

With endorsements from Chip Perry (President of AutoTrader.com), Mitch Golub (President of Cars.com) and Dale Pollak (Founder of vAuto) this book seeks to increase vehicle sales by building rapport with customers.

Click to view this week's report

Courtesy of
The Maize Tuebner Maize Group

Industry News
Perhaps you've already seen the following industry headlines, but just in case, here they are again.

Dealer Acquisition Action is Strong, Growing
Auto Remarketing
Dealers and dealer groups are making moves at a rapid pace, as research shows acquisition rates are on the way up.

Line Blurred Between Luxury, Mainstream Interiors
Ward’s Auto
This isn’t the first year luxurious passenger compartments have fared well in the Ward’s 10 Best Interiors competition. Audi, BMW, Cadillac, Lexus, Range Rover and Volvo have made the cut in recent years.